Follow Us!
-
Authors
AT Blog (16)
AT Support (12)
AT Surveys (1)
Benjamin Diolez (1)
Benoit Arson (13)
Bernard Segarra (1)
Clémence Coppey (1)
David Mulhall-Brown (1)
Jean Marie Camiade (5)
Mathieu Beauvie (1)
Mathieu Llorens (7)
Mélanie Claisse (2)
Michael Nemirovsky (1)
Sébastien Carriot (2)
Sebastien Kaczor (1)
5 poor excuses not to use web analytics
A large number of marketing professionals still seem to be somewhat reluctant in using monitoring tools to measure the performance of their marketing actions. They will find any excuse to explain why they refuse to pay attention to data. Below is a list of the 5 most common excuses that marketers use, and the reasons why they shouldn’t be used. Monitoring my product’s performance is more important than my website’s performance. OK, so focusing on your product to continually improve its quality is very important. If you have an outstanding… Continue reading
[Portrait] Valentina Barzakova, Web and Financial Analyst – Dubizzle
Dubizzle is the most popular classifieds site in UAE, (source: Effective Measure). It offers users the opportunity to buy, sell and find things within their community. It was launched in 2005 by co-founders J.C. Butler and Sim Whatley. Dubizzle also operates in 13 other countries across the Middle East and North Africa (MENA) and during the past year the number of employees and the office space have tripled. How did you become a web analyst? I hold a BSc degree in Economics and Management from Otto-von-Guericke University, Magdeburg, Germany and an MSc degree… Continue reading
[Portrait] Merwan Benarbane, Web Analytics Project Manager, Bouygues Telecom
Merwan Benarbane describes the path that has led him to his current position as Web Analytics Project Manager at Bouygues Telecom and shares his challenges, successes, advice and vision of the future with us. How did you become a web analyst? I graduated from the Clermont Ferrand Business School, specialising in online marketing/BI. I discovered the world of web analytics in 2007, during my apprenticeship at Hewlett Packard. At the time I was “Online Marketing Junior” working with Thierry Pires, Webmaster, and Jacques Exertier, Online Marketing Manager. Both of them… Continue reading
Using web analytics to successfully revamp your website
It becomes necessary for a company to revamp its website whenever it realises that its site no longer meets the expectations of its Internet users, and when new features and functions need to be added to it. You may be responsible for the revamp, or might be a web analyst working in a company who is planning to revamp its website. In any case, with all of the different content that is available, different page layouts and formats as well as the numerous amount of paths that can be taken… Continue reading
TCO: cutting hidden costs, 3 pitfalls to be avoided
Purchasing any Analytics solution (as is the case for any other domain) is an act of management, which will significantly impact your results, requiring concentration, precision and the ability to project. The different people involved in the negotiation process are buyers and salespeople. What is important to salespeople is to able to lead a potential buyer to adopt their way of thinking in order to get their argument across, based on their strong points. A salesperson will have a governing principle which will always allow them to come back to… Continue reading
Free up the APIs for an open Internet!
What is it that makes the Internet peculiar? It is a network of networks. Etymologically speaking the word Internet is an abbreviation of the term Internetwork. One of the first requirements of the Internet* was to provide a resilient structure which could be free from attacks as it had no specific centre to focus attacks on. The Internet connects networks together. Today, the attention given to data and APIs used to link different networks together is nothing new nor surprising. Nothing surprising at least in the eyes of the professionals… Continue reading
12 essential criteria to help you choose your web analytics solution
Why is choosing a web analytics solution a decisive step? In addition to the human and financial costs associated with any new solution, it will also determine the integrity and relevance of any future decisions you will make. Choosing a web analytics solution can also be seen as committing to a long-term project. Once your web analytics solution is in place and people have become used to working with it, it often becomes difficult to change people’s habits. Before you start, and if you are thinking about investing in a… Continue reading
Updating online orders
A customer might decide to cancel their order or to return their product after they have received it. With Analyzer, you can update orders and order statuses directly on your interface. With the SalesTracker option, it is possible to update parameters such as status, and sales turnover (excluding and including tax). By default, you can adjust orders up to 60 days after they have been displayed on the interface. All you need to do is enter the changes that you would like to make in the order update hit which… Continue reading
Best practices in web analytics to respond to a high bounce rate
As I was drawing up the results of a performance audit that I had completed for one of our clients, I highlighted the fact that there was a high bounce rate on one of the site’s pages. The client responded: “yes, but it’s normal.” Their reasoning was that the aim of the page was to provide Internet users with a piece of information, and that the Internet users who had visited the page had got what they were looking for. Of course they immediately leave the site on the landing… Continue reading
[Infographic] Websites : Microsoft, Google, Apple: the war of the web
In this latest infographic AT Internet provides you with the visit shares for the leading players in the web in Europe for three large markets including browsers, operating systems and search engines. Microsoft tops two of the three markets (browsers and OS), but its rivals are making rapid progress: Google has made progress on the OS market, and more so on the browser market thanks to Google Chrome which has been ranked in second place in Europe since December 2012 (No. 1 in Spain). Let’s not forget the supremacy that… Continue reading
