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TCO: cutting hidden costs, 3 pitfalls to be avoided
Purchasing any Analytics solution (as is the case for any other domain) is an act of management, which will significantly impact your results, requiring concentration, precision and the ability to project. The different people involved in the negotiation process are buyers and salespeople. What is important to salespeople is to able to lead a potential buyer to adopt their way of thinking in order to get their argument across, based on their strong points. A salesperson will have a governing principle which will always allow them to come back to… Continue reading
Using web analytics to successfully revamp your website
It becomes necessary for a company to revamp its website whenever it realises that its site no longer meets the expectations of its Internet users, and when new features and functions need to be added to it. You may be responsible for the revamp, or might be a web analyst working in a company who is planning to revamp its website. In any case, with all of the different content that is available, different page layouts and formats as well as the numerous amount of paths that can be taken… Continue reading
Free up the APIs for an open Internet!
What is it that makes the Internet peculiar? It is a network of networks. Etymologically speaking the word Internet is an abbreviation of the term Internetwork. One of the first requirements of the Internet* was to provide a resilient structure which could be free from attacks as it had no specific centre to focus attacks on. The Internet connects networks together. Today, the attention given to data and APIs used to link different networks together is nothing new nor surprising. Nothing surprising at least in the eyes of the professionals… Continue reading
12 essential criteria to help you choose your web analytics solution
Why is choosing a web analytics solution a decisive step? In addition to the human and financial costs associated with any new solution, it will also determine the integrity and relevance of any future decisions you will make. Choosing a web analytics solution can also be seen as committing to a long-term project. Once your web analytics solution is in place and people have become used to working with it, it often becomes difficult to change people’s habits. Before you start, and if you are thinking about investing in a… Continue reading
Updating online orders
A customer might decide to cancel their order or to return their product after they have received it. With Analyzer, you can update orders and order statuses directly on your interface. With the SalesTracker option, it is possible to update parameters such as status, and sales turnover (excluding and including tax). By default, you can adjust orders up to 60 days after they have been displayed on the interface. All you need to do is enter the changes that you would like to make in the order update hit which… Continue reading
Best practices in web analytics to respond to a high bounce rate
As I was drawing up the results of a performance audit that I had completed for one of our clients, I highlighted the fact that there was a high bounce rate on one of the site’s pages. The client responded: “yes, but it’s normal.” Their reasoning was that the aim of the page was to provide Internet users with a piece of information, and that the Internet users who had visited the page had got what they were looking for. Of course they immediately leave the site on the landing… Continue reading
[Infographic] Websites : Microsoft, Google, Apple: the war of the web
In this latest infographic AT Internet provides you with the visit shares for the leading players in the web in Europe for three large markets including browsers, operating systems and search engines. Microsoft tops two of the three markets (browsers and OS), but its rivals are making rapid progress: Google has made progress on the OS market, and more so on the browser market thanks to Google Chrome which has been ranked in second place in Europe since December 2012 (No. 1 in Spain). Let’s not forget the supremacy that… Continue reading
5 relevant uses of segmentation: the Solocal Group
In our series of “Best practices”, this latest article focuses on our client, the Solocal Group (PagesJaunes, Mappy, …) for whom audience management is an essential challenge. The company’s strategy relies on a dedicated analysis of visitor behaviour. To analyse visitor behaviour web analysts from the Solocal group carry out very accurate segmented analysis on a daily basis using their web analytics solution. This article provides 5 concrete examples of when to use segmentation. This article is a very instructive and informative shared experience which will undoubtedly give you ideas… Continue reading
Importing Adwords and Yahoo SEM data
Did you know that Google Adwords and Yahoo Search Engine Marketing data can be imported automatically into your Analyzer interface? Benefit from extra information in your analyses, and compare the results generated by your platforms with our solution. Tagging campaigns and sponsored links also becomes an automated process. First of all you need to send the AdWords reports to adwords2@atinternet.com for Adwords, and to ysm@atinternet.com for Yahoo. Doing so will then establish the synchronisation. Once you receive an email confirmation from AT Internet you will be able to consult the… Continue reading
[Study] iOS 6.0: the SEO analyst’s nightmare in figures
September 2012: Apple releases iOS 6.0, the latest version of its OS for iPhone, with an important new feature: the adoption of the SSL protocol by Google, with the following consequences: the loss of referrers in organic traffic for Google searches made on a Safari search box. The comparison of “direct access” and “Google search” sources between traffic from iOS 5.1 and from iOS 6.0 in December 2012 shows the impact of implementing the protocol. iOS 6.0: 63% of traffic from direct access vs. 20% for iOS 5.1 in France… Continue reading
