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Tag email campaigns with a few clicks
Declaring and tagging email campaigns are two essential steps when it comes to launching your email campaigns. This process is somewhat tiresome, repetitive and a source of errors. However, all of the email campaign’s links must be tagged so that all of the visits generated by your Newsletter can be correctly identified. When a link has been poorly tagged or not tagged at all there is the risk that visits will be allocated to the wrong traffic source. With AT Internet’s EmailTagger application you can configure your email campaigns in… Continue reading
The 3 pillars of the agile approach
Successfully completing a web analytics project is an achievement for companies especially when we are aware of the problems they encounter when implementing their solutions or when using them on a daily basis. 3 major constraints associated with analytics projects: Continual urgence which means a lack of time for integrating the solution, sometimes very short operational deadlines, and a need to access information immediately. Diversity of the different challenges: – Varied and changing web technology and support. – Companies have a wide range of jobs, goals, and needs for analytics… Continue reading
The influence of social networks and other site categories on web traffic
Social networks are an increasingly important traffic source. Refining any acquisition strategy means that you need to be able to compare web traffic coming from Google +, Facebook, Twitter, etc. with other traffic sources. With the custom sources feature, it is possible to create source categories (organic and marketing) that are best adapted to your needs. Group together social networks, or all other types of sites that you would like to analyse so that traffic coming from these sources can be isolated from the rest of your traffic sources. Custom… Continue reading
Digital Cream Event Review : Cookie Legislation 1/3
AT Internet sponsored the Web Analytics table at the recent eConsultancy Digital Cream event in London and we thought it would be interesting to share some of the topics we discussed and the recommendations that came out of it. There were three main topics on the day, all of which need to be fully explored so We’re going to split them up into three posts over the next few weeks. This post contains an overview of the event and the EU Cookie Legislation discussion (particularly as it relates to the… Continue reading
Google in Https mode: SEO Hazard!
A few months ago, Google announced a change to the default behaviour of its search engine. Now, when a user is logged-in to any Google account, all navigation on the Google domain is secure. What does that mean for you? As Jean Marie Camiade told us in a previous post, the principle holds in the use of the secure https:// protocol and the encryption of navigation data. Google’s main services, Gmail, Google+ etc… include an impressive number of users, and are constantly growing (1 billion Unique Browsers in May 2011… Continue reading
Agile Business Decisions: AT Internet affirms its position
The latest studies in Web Analytics have placed AT Internet as a major player in the fields of web, mobile and social analytics. By raising the Online Intelligence bar high, we have been able to position ourselves as leader in Europe in the space of a few years. Focusing purely on key accounts and decision-making analyses, we hope to assert our position to better fulfil our promise and reaffirm our values. New positioning: Agile Business Decisions Our main task is to provide our customers with the right information and to… Continue reading
Socialise! 4 tips for a successful launch on the social web
As individuals, the social web has dramatically changed our habits, our daily life, our purchasing habits, the way we express ourselves and even the way we work. For companies new jobs need to be created, new skills integrated, and there is also a new channel of communication to get used to; for better or for worse. But more particularly, the social web is also about new realities: Controlled communication is but a distant memory The power of speech is at the hands of Internet users. You need to make sure that… Continue reading
The Web Analyst and the Terminator
Who will be the analytics hero of tomorrow? If we believe what the specialist blogs have to say, then there are two different candidates in line: Firstly, a computer prediction machine capable of detecting trends and alert points from a sophisticated algorithm, and artificial intelligence which will automate and simplify the detection of relevant information. Secondly, a web analyst, capable of understanding the context in which a piece of information can be found, capable of prioritising the data that is available so that effective recommendations can be made from it.… Continue reading
How to optimise online media channels and increase ROI
It was predicted that by the end of 2011 Global ad expenditure would be at US$464 billion, 3.5% higher than in 2010, and then accelerate to US$486 billion in 2012 – a 4.7% growth – according to predictions published in December 2011 by ZenithOPtimedia, a Publicis media agency. Online ad expenditure will increase its share of the ad market from 15.9% in 2011 to 21.2% in 2014. The need for media channel attribution modelling is growing tremendously. What you will get out of this post: How to identify consistent and… Continue reading
Is it necessary to overthrow the dictatorship of numbers?
A doctrine, spread massively by an influential elite, often leads to the creation of a dictatorship (in the broad sense of the term, going beyond the political system). A large gap in the theory (aspirations) and practice (experience, results) also often drives a slow, yet unstoppable, collective awareness that has a tendency to challenge the doctrine, leading to the collapse of the dictatorship. The doctrine itself is often very elaborate, well controlled by the elite, showing only a partial, generalist version enhanced with every positive quality possible, whilst limitations and… Continue reading
