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AT Team (3)
Benoit Arson (5)
Jean Marie Camiade (2)
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Mathieu Llorens (5)
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Sébastien Carriot (2)
Socialise! 4 tips for a successful launch on the social web
As individuals, the social web has dramatically changed our habits, our daily life, our purchasing habits, the way we express ourselves and even the way we work. For companies new jobs need to be created, new skills integrated, and there is also a new channel of communication to get used to; for better or for worse. But more particularly, the social web is also about new realities: Controlled communication is but a distant memory The power of speech is at the hands of Internet users. You need to make sure that… Continue reading
The Web Analyst and the Terminator
Who will be the analytics hero of tomorrow? If we believe what the specialist blogs have to say, then there are two different candidates in line: Firstly, a computer prediction machine capable of detecting trends and alert points from a sophisticated algorithm, and artificial intelligence which will automate and simplify the detection of relevant information. Secondly, a web analyst, capable of understanding the context in which a piece of information can be found, capable of prioritising the data that is available so that effective recommendations can be made from it.… Continue reading
How to optimise online media channels and increase ROI
It was predicted that by the end of 2011 Global ad expenditure would be at US$464 billion, 3.5% higher than in 2010, and then accelerate to US$486 billion in 2012 – a 4.7% growth – according to predictions published in December 2011 by ZenithOPtimedia, a Publicis media agency. Online ad expenditure will increase its share of the ad market from 15.9% in 2011 to 21.2% in 2014. The need for media channel attribution modelling is growing tremendously. What you will get out of this post: How to identify consistent and… Continue reading
Is it necessary to overthrow the dictatorship of numbers?
A doctrine, spread massively by an influential elite, often leads to the creation of a dictatorship (in the broad sense of the term, going beyond the political system). A large gap in the theory (aspirations) and practice (experience, results) also often drives a slow, yet unstoppable, collective awareness that has a tendency to challenge the doctrine, leading to the collapse of the dictatorship. The doctrine itself is often very elaborate, well controlled by the elite, showing only a partial, generalist version enhanced with every positive quality possible, whilst limitations and… Continue reading
Attribution in online marketing
Attribution in online marketing, the process which credits conversion to the correct activity (or combination of activities), has been one of the hottest topics in recent years. With the rapid increase in the number of channels and platforms available, it has become essential for marketers to be able to correctly evaluate the contribution of each campaign, and each online action to determine which combinations of the marketing mix work the best. The process of attribution becomes increasingly complicated whenever we take into consideration the large number of consumers who interact… Continue reading
Google (not provided) keywords encryption: SEO Hazard?
1 / What process, what consequences? The principle The declaration of a login/password creates a secured access and implies navigation in https mode on the domain as long as the user has not disconnected. This applies to all types of services, including email accounts and social networks, which is of course absolutely necessary. The use of social networks like Twitter or Facebook, is facilitated by the fact that the user is identified early in the day (for example) and stay connected without any constraint. In this, it is logical and… Continue reading
Measure the real influence that social networks have on your traffic
Have you been using social networks for some time now? Should you focus your online communication on Facebook or Google+? Does increasing the number of latest news publications on Twitter prove to be useful for generating traffic? Today more than ever, AT Internet is in a position to provide answers to all of these questions thanks to its latest feature, the custom sources. Social networks generate two distinct types of traffic: – Traffic generated by links which YOU have placed: on your own online spaces, on social networks, online via… Continue reading
Thank you!
The October 2011 Forrester Research Inc., “The Forrester Wave™: Web Analytics, Q4 2011” report, which evaluates web analytics solutions, was recently published. The report confirms the hard work and effort made by our teams over the last two years and its findings have given us something to smile about: The report praised our readiness to take data from different channels and group it together onto one unique, homogeneous interface. The report also praised our enthusiasm for going beyond web analytics and opening up a wider decision-making approach, taking into consideration… Continue reading
Choosing a Web Analytics solution
Introduction Discussions and debates on the range of different web analytics tools available always raise a lot of interest. Choosing the right solution falls into the category of vital decisions that a company has to make! Although we do not deny the importance associated with making such a choice, we believe that the most important factor to be considered is the people who will use tool, which will be discussed later. Before any measurement tool is purchased a very important decision needs to be made. The field of science has… Continue reading
Mobile Analytics: an essential step
The mobile Internet and measuring mobile Internet activity are not new subjects. The debate circulating on the mobile Internet has been going on for several years now and countless articles have been written on this subject. Nevertheless, this sector is currently at a major turning point. 1. The mobile: an exponential development There are two key factors behind the rapid development of the mobile economy. First of all, there was the arrival of smartphones onto the market which are easily accessible by the general public, and which have a user-friendly… Continue reading
