No matter how great your digital analytics tool is, it will never be better than a human’s comprehension and keen judgment. As technologies advance and develop promising automation capabilities, user expectations are becoming even more sophisticated – and this is where human analysis becomes necessary and unique. A digital analyst’s expertise in interpreting information and putting it into context is therefore more vital than ever.
The man-machine dichotomy is not “either-or.” It is unequivocally “both-and”.
Source: Deloitte – 2016 Analytics Trends
Discover more trends in the report “Analytics Trends 2016 – The next evolution”