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Recent posts
Using web analytics to successfully revamp your website
It becomes necessary for a company to revamp its website whenever it realises that its site no longer meets the expectations of its Internet users, and when new features and functions need to be added to it. You may be responsible for the revamp, or might be a web analyst working in a company who is planning to revamp its website. In any case, with all of the different content that is available, different page layouts and formats as well as the numerous amount of paths that can be taken… Continue reading
Best practices in web analytics to respond to a high bounce rate
As I was drawing up the results of a performance audit that I had completed for one of our clients, I highlighted the fact that there was a high bounce rate on one of the site’s pages. The client responded: “yes, but it’s normal.” Their reasoning was that the aim of the page was to provide Internet users with a piece of information, and that the Internet users who had visited the page had got what they were looking for. Of course they immediately leave the site on the landing… Continue reading
How to overcome the impact of Google’s “not provided” keywords on the brand awareness source
Since last March, Google France placed its search engine results’ pages in secure mode. The consequences of this decision have been the continuous increase in the number of non provided keywords. Google no longer provides keywords used by Internet users who are logged on to their Google account. In addition to this, since last July, Firefox also introduced secure searches on its browser from version 14 onwards. This has been a massive change for SEO and the way in which search engine activity is monitored. A large part of the… Continue reading
How real time analyses are going to become essential to your company
AT Internet’s Analyzer solution provides real time data with a 5 minute delay. Real time allows companies to respond very quickly to any unusual patterns in results. However, many analysts question the relevance of the real time analyses. If we can’t act in real time then what is the point of analysing data in real time? Does a sudden, yet temporary change in the evolution of results lead to a risk of overreacting? These questions are justifiable. However, the digital world requires marketing teams to be responsive and agile. Competitors… Continue reading
Why marketing managers should seriously invest in web analytics?
Marketing managers and their teams have access to an abundance of data which never ceases to increase. Marketing surveys, customer satisfaction surveys, customer data and the data generated by social networks provide their own sets of data. Web analytics also generates a significant amount of data. Why should marketing managers examine this data? Is there any useful information to be gained for online marketers? Is it important to collect online data? The answer is yes! We will see throughout this blog post how data generated by audience measurement tools responds… Continue reading
How to help editorial managers exceed their objectives
Content marketing involves producing material to help customers make the right choice when making a purchase. On one hand producing such content is proof that companies look after their customers. On the other hand, content marketing will entice potential customers to visit a company’s site thanks, in part, to content that is published on social networks and the correct positioning of content in search engines. BtoB companies which sell complex products must produce high-quality professional content. Content marketing managers or editorial managers have the task of producing content that will… Continue reading
So, you think you have too much data? Ask for more!
Marketing managers and their teams have access to an abundance of data which never ceases to increase. The initial reaction is to stop any further data collection: “We have enough data! Anyway we don’t have the time to exploit all of it.” However, what is important is not to have lots of data but rather to have the right data, the data that is important to us and that we are interested in, the data that will provide us with information on the strategy to be implemented. A lot of… Continue reading
Measure the real influence that social networks have on your traffic
Have you been using social networks for some time now? Should you focus your online communication on Facebook or Google+? Does increasing the number of latest news publications on Twitter prove to be useful for generating traffic? Today more than ever, AT Internet is in a position to provide answers to all of these questions thanks to its latest feature, the custom sources. Social networks generate two distinct types of traffic: – Traffic generated by links which YOU have placed: on your own online spaces, on social networks, online via… Continue reading
Do you really understand what direct traffic means?
The direct traffic source gathers all the Internet traffic coming on your website with no referrer. Everybody knows that there is no referrer when people type your URL directly into their browser or use a bookmark to get to your website. Continue reading
Five web analytics projects to be undertaken in 2011
You have just finished the annual review for the previous year. You can now focus on developing your company’s web analytics project. Here are 5 different projects to be undertaken this year to help you reach your goal … Continue reading
