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Recent posts
The 3 pillars of the agile approach
Successfully completing a web analytics project is an achievement for companies especially when we are aware of the problems they encounter when implementing their solutions or when using them on a daily basis. 3 major constraints associated with analytics projects: Continual urgence which means a lack of time for integrating the solution, sometimes very short operational deadlines, and a need to access information immediately. Diversity of the different challenges: – Varied and changing web technology and support. – Companies have a wide range of jobs, goals, and needs for analytics… Continue reading
The Web Analyst and the Terminator
Who will be the analytics hero of tomorrow? If we believe what the specialist blogs have to say, then there are two different candidates in line: Firstly, a computer prediction machine capable of detecting trends and alert points from a sophisticated algorithm, and artificial intelligence which will automate and simplify the detection of relevant information. Secondly, a web analyst, capable of understanding the context in which a piece of information can be found, capable of prioritising the data that is available so that effective recommendations can be made from it.… Continue reading
Thank you!
The October 2011 Forrester Research Inc., “The Forrester Wave™: Web Analytics, Q4 2011” report, which evaluates web analytics solutions, was recently published. The report confirms the hard work and effort made by our teams over the last two years and its findings have given us something to smile about: The report praised our readiness to take data from different channels and group it together onto one unique, homogeneous interface. The report also praised our enthusiasm for going beyond web analytics and opening up a wider decision-making approach, taking into consideration… Continue reading
Back from the eG8
Was the eG8 a worthwhile experience? Will it change the Internet as we know it today? The answer is in the question. During the forum I didn’t meet anyone who was naive enough to expect any concrete short and long term answers. For the following reasons of course: This meeting was, first and foremost, an excellent communication operation for both Nicolas Sarkozy and the event’s sponsors. An imperative agreement reduced the recommendations to be presented to the G8 to somewhat trivial recommendations. We took part in a set conflict of… Continue reading
A group experience, and legitimacy
What is going to be included in this blog?
Web Analytics, of course. We will also be extending our thoughts to include Online Intelligence, because today we believe that web analytics data must be used to not only supply a company’s information systems with data but also to enrich the data that it has available. This data needs to be considered in its context so that it can become a real decision-making tool and therefore benefit each different department within a company. Continue reading
Unnoticed evidence
At the end of a class at university, I always repeat the following piece of advice to my students: “What is the best way to get an Internet user to visit your site? Make them come back to it.” This piece of advice, repeated tirelessly, has more than likely bored several of my students, but I hope that all of them have listened to it at least once. Why is it important to emphasise such an obvious fact? Simply because my experience, on a daily basis, has shown me that this simple, and what would seem obvious fact often goes unnoticed; and is often overlooked because people tend to focus on other aspects, including: Continue reading
