Michael Nemirovsky

Web Analytics Consultant

With a solid communications and marketing background, Mike has been working in the online marketing field for over 7 years. Before coming to AT Internet, Mike worked as a freelance Web Development Consultant and as the Technology Supervisor for The UPS Store and Mail Boxes Etc. franchise in the USA. Seeing projects from both the client side and service provider side has created a great foundation for intuitive insight. Currently, Mike is actively engaged with his UK & Ireland based clients to use their analytics to help them make wise data-driven decisions. Mike is also an active member in several networking events throughout London including roundtable discussions and industry conventions.

How to optimise online media channels and increase ROI

30 Jan 2012

By Michael Nemirovsky | Comment: 0 | Optimisation

It was predicted that by the end of 2011 Global ad expenditure would be at US$464 billion, 3.5% higher than in 2010, and then accelerate to US$486 billion in 2012 – a 4.7% growth – according to predictions published in December 2011 by ZenithOPtimedia, a Publicis media agency. Online ad expenditure will increase its share of the ad market from 15.9% in 2011 to 21.2% in 2014. The need for media channel attribution modelling is growing tremendously. What you will get out of this post: How to identify consistent and… Continue reading →