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Tagging: the key behind success

We systematically ask our prospects the following question: “How long did it take you to deploy your Web Analytics solution?” The response, of course, varies depending on the solution used and on the level of accuracy required. However, the following response never ceases to amaze me “We were able to tag more than half of our sites over the period of a few months, and should be able to finish the implementation process in a few months time.” Continue reading
Web Analytics and Business Intelligence

Business Intelligence solutions analyse increasing amounts of data coming from the web. Web Analytics solutions are equipped with interfaces which are worthy of Business Intelligence. Will these two types of solutions come together one day? Should they? “Business intelligence (BI) refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data… Continue reading







