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Category Archives: Best Practices
Create and customise your dashboard
AT Internet is revolutionising the way in which it manages the dashboards thanks to the launch of the What you Want. The What you Want is a new configuration tool allowing you to create specific, custom dashboards, with the end result being an instantaneous and made-to-measure reporting service. Time well spent configuring your dashboard will save you time analysing your online traffic ! AT Internet has created a number of short videos to help you understand everything you need to know about us and our solutions quickly. AT Internet TV
Do you really understand what direct traffic means?
The direct traffic source gathers all the Internet traffic coming on your website with no referrer. Everybody knows that there is no referrer when people type your URL directly into their browser or use a bookmark to get to your website. Continue reading
Five web analytics projects to be undertaken in 2011
You have just finished the annual review for the previous year. You can now focus on developing your company’s web analytics project. Here are 5 different projects to be undertaken this year to help you reach your goal … Continue reading
Keeping up to date with the quality of your web traffic data
A web analyst needs to develop and establish controls which can then be used to maintain an acceptable level of data quality. The credibility of the conclusions drawn from analyses depends heavily on the quality of the data contained in them. Data reliability is therefore an important pre-requisite in the field of web analytics. Continue reading
A process to avoid tagging errors
A tagging error can sometimes have serious repercussions because of the fact that nothing has been measured. As a result you cannot rely on the data that has been gathered. To avoid these problems, you need to test the tag before publishing it. Continue reading
