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Attribution in online marketing
Attribution in online marketing, the process which credits conversion to the correct activity (or combination of activities), has been one of the hottest topics in recent years. With the rapid increase in the number of channels and platforms available, it has become essential for marketers to be able to correctly evaluate the contribution of each campaign, and each online action to determine which combinations of the marketing mix work the best. The process of attribution becomes increasingly complicated whenever we take into consideration the large number of consumers who interact… Continue reading
Google (not provided) keywords encryption: SEO Hazard?
1 / What process, what consequences? The principle The declaration of a login/password creates a secured access and implies navigation in https mode on the domain as long as the user has not disconnected. This applies to all types of services, including email accounts and social networks, which is of course absolutely necessary. The use of social networks like Twitter or Facebook, is facilitated by the fact that the user is identified early in the day (for example) and stay connected without any constraint. In this, it is logical and… Continue reading
Measure the real influence that social networks have on your traffic
Have you been using social networks for some time now? Should you focus your online communication on Facebook or Google+? Does increasing the number of latest news publications on Twitter prove to be useful for generating traffic? Today more than ever, AT Internet is in a position to provide answers to all of these questions thanks to its latest feature, the custom sources. Social networks generate two distinct types of traffic: – Traffic generated by links which YOU have placed: on your own online spaces, on social networks, online via… Continue reading
Thank you!
The October 2011 Forrester Research Inc., “The Forrester Wave™: Web Analytics, Q4 2011” report, which evaluates web analytics solutions, was recently published. The report confirms the hard work and effort made by our teams over the last two years and its findings have given us something to smile about: The report praised our readiness to take data from different channels and group it together onto one unique, homogeneous interface. The report also praised our enthusiasm for going beyond web analytics and opening up a wider decision-making approach, taking into consideration… Continue reading
Choosing a Web Analytics solution
Introduction Discussions and debates on the range of different web analytics tools available always raise a lot of interest. Choosing the right solution falls into the category of vital decisions that a company has to make! Although we do not deny the importance associated with making such a choice, we believe that the most important factor to be considered is the people who will use tool, which will be discussed later. Before any measurement tool is purchased a very important decision needs to be made. The field of science has… Continue reading
Mobile Analytics: an essential step
The mobile Internet and measuring mobile Internet activity are not new subjects. The debate circulating on the mobile Internet has been going on for several years now and countless articles have been written on this subject. Nevertheless, this sector is currently at a major turning point. 1. The mobile: an exponential development There are two key factors behind the rapid development of the mobile economy. First of all, there was the arrival of smartphones onto the market which are easily accessible by the general public, and which have a user-friendly… Continue reading
Create and customise your dashboard
AT Internet is revolutionising the way in which it manages the dashboards thanks to the launch of the What you Want. The What you Want is a new configuration tool allowing you to create specific, custom dashboards, with the end result being an instantaneous and made-to-measure reporting service. Time well spent configuring your dashboard will save you time analysing your online traffic ! AT Internet has created a number of short videos to help you understand everything you need to know about us and our solutions quickly. AT Internet TV
Tagging: the key behind success
We systematically ask our prospects the following question: “How long did it take you to deploy your Web Analytics solution?” The response, of course, varies depending on the solution used and on the level of accuracy required. However, the following response never ceases to amaze me “We were able to tag more than half of our sites over the period of a few months, and should be able to finish the implementation process in a few months time.” Continue reading
Web Analytics and Business Intelligence
Business Intelligence solutions analyse increasing amounts of data coming from the web. Web Analytics solutions are equipped with interfaces which are worthy of Business Intelligence. Will these two types of solutions come together one day? Should they? “Business intelligence (BI) refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data… Continue reading
Back from the eG8
Was the eG8 a worthwhile experience? Will it change the Internet as we know it today? The answer is in the question. During the forum I didn’t meet anyone who was naive enough to expect any concrete short and long term answers. For the following reasons of course: This meeting was, first and foremost, an excellent communication operation for both Nicolas Sarkozy and the event’s sponsors. An imperative agreement reduced the recommendations to be presented to the G8 to somewhat trivial recommendations. We took part in a set conflict of… Continue reading
