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Keeping up to date with the quality of your web traffic data

18 Feb 2011
By Benoit Arson | Comment: 1 | Best Practices
Keeping up

A web analyst needs to develop and establish controls which can then be used to maintain an acceptable level of data quality. The credibility of the conclusions drawn from analyses depends heavily on the quality of the data contained in them. Data reliability is therefore an important pre-requisite in the field of web analytics. Continue reading →