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Tag Archives: Business
Agile Business Decisions: AT Internet affirms its position
The latest studies in Web Analytics have placed AT Internet as a major player in the fields of web, mobile and social analytics. By raising the Online Intelligence bar high, we have been able to position ourselves as leader in Europe in the space of a few years. Focusing purely on key accounts and decision-making analyses, we hope to assert our position to better fulfil our promise and reaffirm our values. New positioning: Agile Business Decisions Our main task is to provide our customers with the right information and to… Continue reading
Is it necessary to overthrow the dictatorship of numbers?
A doctrine, spread massively by an influential elite, often leads to the creation of a dictatorship (in the broad sense of the term, going beyond the political system). A large gap in the theory (aspirations) and practice (experience, results) also often drives a slow, yet unstoppable, collective awareness that has a tendency to challenge the doctrine, leading to the collapse of the dictatorship. The doctrine itself is often very elaborate, well controlled by the elite, showing only a partial, generalist version enhanced with every positive quality possible, whilst limitations and… Continue reading
Thank you!
The October 2011 Forrester Research Inc., “The Forrester Wave™: Web Analytics, Q4 2011” report, which evaluates web analytics solutions, was recently published. The report confirms the hard work and effort made by our teams over the last two years and its findings have given us something to smile about: The report praised our readiness to take data from different channels and group it together onto one unique, homogeneous interface. The report also praised our enthusiasm for going beyond web analytics and opening up a wider decision-making approach, taking into consideration… Continue reading
