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Tag Archives: data
Is it necessary to overthrow the dictatorship of numbers?
A doctrine, spread massively by an influential elite, often leads to the creation of a dictatorship (in the broad sense of the term, going beyond the political system). A large gap in the theory (aspirations) and practice (experience, results) also often drives a slow, yet unstoppable, collective awareness that has a tendency to challenge the doctrine, leading to the collapse of the dictatorship. The doctrine itself is often very elaborate, well controlled by the elite, showing only a partial, generalist version enhanced with every positive quality possible, whilst limitations and… Continue reading
Google (not provided) keywords encryption: SEO Hazard?
1 / What process, what consequences? The principle The declaration of a login/password creates a secured access and implies navigation in https mode on the domain as long as the user has not disconnected. This applies to all types of services, including email accounts and social networks, which is of course absolutely necessary. The use of social networks like Twitter or Facebook, is facilitated by the fact that the user is identified early in the day (for example) and stay connected without any constraint. In this, it is logical and… Continue reading
Web Analytics and Business Intelligence
Business Intelligence solutions analyse increasing amounts of data coming from the web. Web Analytics solutions are equipped with interfaces which are worthy of Business Intelligence. Will these two types of solutions come together one day? Should they? “Business intelligence (BI) refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data… Continue reading
Back from the eG8
Was the eG8 a worthwhile experience? Will it change the Internet as we know it today? The answer is in the question. During the forum I didn’t meet anyone who was naive enough to expect any concrete short and long term answers. For the following reasons of course: This meeting was, first and foremost, an excellent communication operation for both Nicolas Sarkozy and the event’s sponsors. An imperative agreement reduced the recommendations to be presented to the G8 to somewhat trivial recommendations. We took part in a set conflict of… Continue reading
Do you really understand what direct traffic means?
The direct traffic source gathers all the Internet traffic coming on your website with no referrer. Everybody knows that there is no referrer when people type your URL directly into their browser or use a bookmark to get to your website. Continue reading
Keeping up to date with the quality of your web traffic data
A web analyst needs to develop and establish controls which can then be used to maintain an acceptable level of data quality. The credibility of the conclusions drawn from analyses depends heavily on the quality of the data contained in them. Data reliability is therefore an important pre-requisite in the field of web analytics. Continue reading
A process to avoid tagging errors
A tagging error can sometimes have serious repercussions because of the fact that nothing has been measured. As a result you cannot rely on the data that has been gathered. To avoid these problems, you need to test the tag before publishing it. Continue reading
