Tag Archives: iphone

Mobile Analytics: an essential step

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The mobile Internet and measuring mobile Internet activity are not new subjects. The debate circulating on the mobile Internet has been going on for several years now and countless articles have been written on this subject. Nevertheless, this sector is currently at a major turning point. 1. The mobile: an exponential development There are two key factors behind the rapid development of the mobile economy. First of all, there was the arrival of smartphones onto the market which are easily accessible by the general public, and which have a user-friendly… Continue reading