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Tag Archives: kpi
Is it necessary to overthrow the dictatorship of numbers?

A doctrine, spread massively by an influential elite, often leads to the creation of a dictatorship (in the broad sense of the term, going beyond the political system). A large gap in the theory (aspirations) and practice (experience, results) also often drives a slow, yet unstoppable, collective awareness that has a tendency to challenge the doctrine, leading to the collapse of the dictatorship. The doctrine itself is often very elaborate, well controlled by the elite, showing only a partial, generalist version enhanced with every positive quality possible, whilst limitations and… Continue reading
Five web analytics projects to be undertaken in 2011

You have just finished the annual review for the previous year. You can now focus on developing your company’s web analytics project. Here are 5 different projects to be undertaken this year to help you reach your goal … Continue reading







