Tag Archives: kpi

Is it necessary to overthrow the dictatorship of numbers?

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A doctrine, spread massively by an influential elite, often leads to the creation of a dictatorship (in the broad sense of the term, going beyond the political system). A large gap in the theory (aspirations) and practice (experience, results) also often drives a slow, yet unstoppable, collective awareness that has a tendency to challenge the doctrine, leading to the collapse of the dictatorship. The doctrine itself is often very elaborate, well controlled by the elite, showing only a partial, generalist version enhanced with every positive quality possible, whilst limitations and… Continue reading

Five web analytics projects to be undertaken in 2011

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You have just finished the annual review for the previous year. You can now focus on developing your company’s web analytics project. Here are 5 different projects to be undertaken this year to help you reach your goal … Continue reading