Tag Archives: white paper

Attribution in online marketing

19 Dec 2011
By AT Blog | Comment: 0 | White Paper
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Attribution in online marketing, the process which credits conversion to the correct activity (or combination of activities), has been one of the hottest topics in recent years. With the rapid increase in the number of channels and platforms available, it has become essential for marketers to be able to correctly evaluate the contribution of each campaign, and each online action to determine which combinations of the marketing mix work the best. The process of attribution becomes increasingly complicated whenever we take into consideration the large number of consumers who interact… Continue reading →

Choosing a Web Analytics solution

16 Nov 2011
By AT Blog | Comment: 0 | White Paper
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Introduction Discussions and debates on the range of different web analytics tools available always raise a lot of interest. Choosing the right solution falls into the category of vital decisions that a company has to make! Although we do not deny the importance associated with making such a choice, we believe that the most important factor to be considered is the people who will use tool, which will be discussed later. Before any measurement tool is purchased a very important decision needs to be made. The field of science has… Continue reading →