Video interview: Data challenges & digital analytics at Le Parisien newspaper

Video interview: Data challenges & digital analytics at Le Parisien newspaper

What are the challenges related to data and digital analytics at a major daily newspaper? Find out from Marion de Cisternes, who manages digital analytics at Le Parisien, a leading newspaper in France. What are the most useful aspects of a digital analytics solution like AT Internet’s Analytics Suite? How can media groups use this information to analyse and optimise performance?

Hear what she has to say:

 

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