AI, “party” data, breaches and slip ’n slide… It’s time for your catch-up session: a concentrated dose of marketing, digital and data news.
There are certain metrics we use by default, because everyone understands them, and because they reflect the health of a website rather simply: Visits, Visitors and Page Views. Other complementary metrics then follow, which attest to visitor engagement, such as conversion rate…
GDPR, podcasts, ROI and mouse-hunting… A short, sweet and totally subjective roundup of numbers, data, and news from all corners of the web to help you catch up on the latest in the digital and web analytics world.
The use of ad blockers is constantly growing: 615 million people worldwide use an ad blocker, representing a 30% increase in 2017. This massive usage has its consequences on all professionals in the digital sphere: between 8% and 25% of traffic data can be lost depending on the web analytics tool used and the type of site being measured, as ad blockers prevent the display of ads but can also disable web analytics tracking.
To optimise your e-commerce site and boost turnover, it’s essential to measure and track several KPIs. If you’re an e-retailer, these KPIs will help you track your e-commerce performance on a daily basis. Generally speaking, your KPIs should be mapped to the successive steps a visitor takes in your purchase funnel
4 e-commerce experts share their diverse perspectives on digital analytics’ role in e-retail strategy. Hear the challenges they’ve face related to conversion optimisation, and get recommendations for driving e-commerce performance more efficiently thanks to data.