It’s time for your catch-up session: a concentrated dose of marketing, digital and data news.
AI on the rise
“I’m not worried about knowing if machines will replace humans – I’m more interested in knowing which humans will control these machines,” says Nicolas Miailhe, co-founder and president of The Future Society. His comment relates to a report which advocates the convergence of biological and artificial intelligence with the aim to “reinvent the human condition.” How? By setting the foundations for AI governance on a global scale, via the creation of “an Intergovernmental Panel on AI” modelled after the Intergovernmental Panel on Climate Change. This fascinating report summarises key insights from a global debate on how to best govern the rise of AI. And to round out the topic, here are a few interesting figures on how decision-makers think AI technologies can best benefit their business.
A revolution afoot?
Here’s an interview worth reading (it’s in French, so have a translation tool handy) with Sébastien Soriano, president of the ARCEP (Autorité de régulation des communications électroniques et des postes, an independent agency in charge of regulating telecommunications in France, much like the FCC in the US). The policer of telecoms discusses what’s at stake with today’s domination by tech giants, the reality of platform usage, and the consequences of these giants’ monopoly on the digital economy. He sets a pre-revolutionary tone with his declaration that “in some ways, these platforms are the new feudal lords, who exert their power via a system of voluntary servitude.”… Scary indeed, but he doesn’t stop there. Sébastien Soriano advocates for “a progressive dissolution of the concentrated areas of the Internet, which would enable the redistribution of power across the network, as well as the emergence of alternatives.” He imagines the Internet of tomorrow, where devices will hold the most power (instead of platforms or infrastructures), and where regulation will be necessary to throw off the yoke of the FAANG. Amongst the proposed measures: standardisation, net neutrality and unbundling. To arms!
Add another giant FAIL to Facebook’s tally. At least 50 million accounts were pirated by hackers who took advantage of bugs to gain control of status updates, photos, messages and more. The social network must officially notify all affected users. Let’s not forget that just a few months ago, Mark had promised: “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you.”
Continuing in the series of FAANG-fails, each week brings new revelations. The latest one to come out of Mountain View is also a security breach… But the real problem here is that the breach was kept quiet for months. The Wall Street Journal reported that Google executives “opted not to disclose the issue… in part because of fears that doing so would draw regulatory scrutiny and cause reputational damage.” No qualms!
1st-, 2nd- and 3rd-party data?
And now let’s take a short lexical break: first-party data is “proprietary” data that’s declarative and/or behavioural. Collected by an advertiser on its website, first-party data reflects the reality of visitor interactions with a brand (for example, visit duration, conversions, payment history, leads, etc.). This data is amongst the most desired data because it’s strategic and qualitative, and brands therefore want to take back control of their 1st-party data. And 2nd-party data can serve to enrich the data capital that belongs to you. Useful when traffic volumes are too low, 2nd-party data might be, for example, 1st-party data from a partner which you use (with the partner’s consent). Still with me? 3rd-party data comes from providers or third-party platforms (ad platforms, data marketplaces or exchanges) and are mainly used in programmatic buying. 3rd-party data must be paid for (invoiced per CPM) and is available en masse, and can help further qualify your audience. But the GDPR-compliance of 3rd-party data is questionable today, and some even expect to see this kind of data disappear. Those in the 3rd-party data business must also deal with head-on competition from Facebook that’s threatening their business.
We Love SEO
… so much that we were both co-organiser (in partnership with OnCrawl) and speaker at the search event of the year. We came, we talked web analytics strategy and SEO with Déborah Botton (head of SEO projects at Radio France), and we left with tons of inspiring use cases based on custom metrics and rich media analyses for staying up-to-date on SEO developments and improving ranking.
Gliding to the Olympics
Slip ‘n sliding as an official sport at the Olympics? Three French sliders are trying to make it happen for 2024. Let’s wait and see!
See you next time on the Internets!
Credits: Photo by Cam Adams on Unsplash