A short, sweet and totally subjective roundup of numbers, data, and news from all corners of the web to help you catch up on the latest in the digital and web analytics world.
Privacy is the new black
A little more than 4 months since the GDPR took effect, the CNIL (France’s data protection authority) is serving up its assessment. On the menu: facts and figures (in French). The CNIL received more than 3,767 complaints since May 25, representing a 64% increase. Internet users are showing a real awareness of their rights. To understand even further, have a look at this interview with Isabelle Falque-Pierrotin (in French), president of the CNIL, on the first wave of legal proceedings. And to top things all off, DPOs now have an official logo to use when issuing official communications to help clearly identify themselves. Classy!
Yes… but not really yes
Across the pond, still on the topic of privacy, the US Commerce Department is working on developing consumer data privacy policies. Google and other companies have been invited to have their say on the policies. The American giant encourages “flexibility” in the law, so that innovation would not be overly limited by legislative changes… Basically, it sounds like a “yes”, but is not really a “yes” response to the question of protecting user data. Oh, and in case you missed it, Google logs you in by default on the Chrome browser, without your consent. Well, well, well!
Podcast seeks metrics
Despite the growing success of the podcast format, there’s still a lack of third-party podcast measurement standards. The heart of the problem? Identifying the source of the download (from the podcaster’s site, or from a music platform?). Each platform compiles its numbers and data on its own to justify its audience volumes, without referring to a third-party certification and official standardised measurement. It’s a bit of a tricky situation for media sites and platforms when facing advertisers and partners. Different industry workgroups are currently studying how to tackle the issue. To be continued.
The marketer, the data, and the ROI
How can you prove the ROI of you marketing actions? “By using my data and numbers,” you say. Well, it’s not so simple. Econsultancy describes 3 situations where questions about ROI can arise from different people: your colleague, your boss and your CFO. 3 different contexts = 3 different methods for presenting tangible proof of return on investment. Have you had a similar experience?
…Or the birth of “the new science of cause and effect”. In the context of AI and big data, the use of data can reach certain limits. Data cannot answer the question “why”. For example: “Data can tell you that the people who took a medicine recovered faster than those who did not take it, but they can’t tell you why.” Imagine a world where data dictates everything: “…patients would avoid going to the doctor to reduce the probability that they are seriously ill; cities would dismiss their firefighters to reduce the number of fires that break out; doctors would recommend a drug to male and female patients, but not to patients with undisclosed gender; and so on.” Catch the NYT review of “The Book of Why” from Judea Pearl.
Do you know how? It’s exactly what we’ll show you in our webinar “How to bypass adblockers”. Because almost 30% of your web analytics traffic data can disappear from your reports if your visitors are using ad blockers. Product Manager Florian is our resident expert – he’ll tell you all you need to know during the webinar. (So when will we see blockers of adblocker blockers?)
On a totally unrelated note
Apparently, cats aren’t as efficient as we thought when it comes to catching mice… The explanation.
See you next time on the Internets!
Credits: Photo by Rémi Jacquaint on Unsplash