Stay hydrated with this Catch Up.
Digital pollution
Digital technology emits 4% of the world’s greenhouse gases. A new report from the Shift Project has highlighted the exponential growth in energy consumption, using the example of online videos. If nothing is done, this figure could quickly double and have a similar impact to global emissions from light vehicles.
A ray of hope – the small world of startups is tackling CSR issues (article here in French) with solutions to minimize the impact of their business on the environment. They innovate by offering more eco-friendly consumption methods, measures and packaging. These include biodegradable plastic, returnable or custom packaging to limit the use of materials, and the measurement of companies’ societal contribution by cross-referencing the data from international studies with that from their general accounting. Ecological issues are of huge importance to us, and will be part of our sustainable approach in the future. We’ll reveal more very soon!
A round of applause for GA
From the 31st October 2019, GA will no longer measure mobile applications. It is therefore up to the application editors to replace the SDK in their code. This migration will force them to resubmit their applications or risk no longer knowing the activity of their users on the apps. Many analysts and marketers are wondering about the continuity of their data history in the event of a merger into a new tool. Beyond the costs and time required for teams to make technical changes in projects, cross-device analysis will also take a hit – how do you consolidate web data and applications in a tool that loses an entire part of the (mobile) measurement? We have a solution here.
Consent is king
The CNIL published two new guidelines at the beginning of July:
- The continuation of navigation (scroll) will no longer be considered a valid expression of consent
- Operators using tracers must be able to prove that they have obtained consent
In this text, we learn that referring to browser
settings is no longer a method of managing consent. These new features
structure a new guideline leading to a recommendation, which will take
effect in the first quarter of 2020.
A quick reminder for analytical cookies – to comply with the CNIL’s
“cookie” recommendation, you must use an exempt audience measurement tool or ensure that you obtain the
consent of the Internet user. We’ll go into more detail once this heatwave
blows over!
Jargon
The New York Times has reviewed the privacy policies of more than 150 technology players. The evaluation criteria focused on the length (reading time) and readability of the texts, each of which was then classified by reading level (primary, middle school, secondary school or professional level). This is a visibly difficult exercise with jargon, babble and brain strain to understand how our data is protected, or not.
See you next time on the Internets!
Credits: New-York Times
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