Getting you up to speed with all the latest in the Catching up

Leaky AdTech – the investigation continues…

The UK Information commissioner’s office (ICO) has described the AdTech industry as “immature” in terms of personal data protection in a recent report. You can read the article here in French.

The ICO stated that: while AdTech has made progress in the collection and management of personal data, targeting technologies, automation, retargeting and auctions, there has been a significant increase of breaches in the protection of personal data. This particularly applies to the use of data in real-time bidding (RTB) where advertisers compete for the purchase of online advertising space.

With the skyrocketing of the global smartphone market, advertising campaigns have unprecedented reach and RTB is a boom industry. The current $6.6 billion value of the RTB market could reach as high as $27.2 billion in 2024.

By comparing RTB processes with the requirements of the GDPR and the British Privacy and Electronic Communications Regulations (PECR), the ICO underlines major concerns globally and systematically, about the level of RTB compliance. Thousands of organisations process billions of auction requests in the UK every week – however there is little or no consideration for the requirements of data protection laws on international transfers of personal data. The profiles created on individuals are extremely detailed and are shared repeatedly with hundreds of organizations for each request to participate in an auction – all this without prior agreement. Individuals also have no guarantee that their personal data will be secure within the ecosystem.

Among the main players in the market are Google, Facebook, Yahoo, AppNexus, BrightRoll, Adobe, Criteo, Salesforce, SpotXchange, TubeMogul, Tremor Video, PubMatic, Smaato, Yandex, Rubicon Project. The battle for our data privacy is far from over…

Weighing up on cookie management

To mark the first year of the GDPR, Empirik has analysed the cookie management policy of the 100 most visited sites in France. They created a barometer to measure the impact of the regulation and look at how companies are faring up after the first 12 months.

The results came out with three categories:

1. Companies that have a cookie management policy that seems to respect the GDPR – most of the basic rules seem to be well understood by the top 100 websites in France.

More than 9 out of 10 observed sites have implemented a cookie banner on their site, and almost all of them have a permanent link (often placed in footer) to a page describing the cookie policy. Nearly 95% of sites also present and distinguish cookies by category, and then include at least one description of each of these categories: functional, analytics, social, personalization or advertising.

2. Companies that make refusal and personalisation confusing and challenging for the Internet user.

Many sites put obstacles in the way of Internet users who want to refuse or personalise the collection of cookies. Even experienced Internet users who want to manage their preferences are facing difficulties. Given the limited number of sites that allow you to refuse directly from the banner, the user must make more effort, in time and clicks, to customize his preferences, while acceptance often requires only one…

3. Tracking Analytics is often launched by default – even after the refusal.

Of the 85% sites they observed, tracking analytics starts before clicking on an “I accept” button. Among these sites, 92% start tracking immediately upon arrival at the site. While there is no ambiguity about advertising cookies, obtaining consent is less certain for Analytics cookies. This calls into question cookies from Google Analytics tracking that does not qualify for the CNIL’s consent exemption.

Calling all Mario Kart fans!

Whether you were a Yoshi, Bowser or Mushroom player back in the day, it’s now possible to determine the best Mario Karts character using data science. Using the concept of Pareto efficiency, you can work out the optimum choice for the most effective character in terms of speed, acceleration and kart/tire combination. Read here to never lose a race ever again!

Bienvenue à Bordeaux!

The Glassdoor website, which publishes the ranking of the French’s preferred employers every year, has just revealed which companies have the highest ratings outside the Paris region. This is obviously relevant for the 55% of Parisians aged 28-45 who are desperate to get out of the big smoke and head for the provinces. Find out more here (in French).

Aix-en-Provence tops the list, followed by Lyon and Nantes among others. Storming in at 8th place with an impressive score of 4.3 is a certain digital analytics company based in Bordeaux. You can read the full list of their reviews in English and French here.

The Glassdoor site, which allows employees to assess their working environment anonymously, also points out that many of the companies on the list currently offer dozens of job offers.

Transform your view of the digital economy and society

Transformation Maps, a new platform developed by the World Economic Forum is a completely different sort of visualization. The Swiss non-profit calls it a “dynamic knowledge tool” and it charts the interactions between dozens of industries, countries, and issues that shape the world.

Try out this interwoven map of all the permutations surrounding digital economy and society…

Digital economy and society map World Economic Forum

See you next time on the Internets!

Credits:

World Economic Forum

Author

Bilingual Editorial & Translation manager (and a London boy!). An experienced BtoB and BtoC copywriter, Chris is adept at creating targeted editorial content for in-house and external comm materials, delivering key messages for websites and building strong editorial tools to capture and retain the reader. His mission is to nail down the flow of information and deliver sharp, insightful written content for AT Internet’s range of international corporate clients and company publications.

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