Catching up is coming!

(Re) monetisation

Why pay for something when you can easily do without it? This is the subject of a French article by Cyrille Franck on the value of online journalism. He discusses the issues surrounding digital content (such as unfair competition from platforms and a digital transition that was badly anticipated by the press), then looks at ways to effectively monetize information on the web. He lists the following tips: 

  • Provide practical, entertaining and hard-to-find (local) information. Content that is visual, community-based and thought provoking.
  • A reasonable price (production costs no longer apply), and initially not too low (because progressive increases deter users).
  • A promotion involving the reputation of the publication delivering the information at the right time.
  • Analysis to exploit user data is also essential, to intelligently push the right content at the right time. For more information, please don’t hesitate to read our media guide.

In short: “People want to understand things […], to be helped in their daily lives […] to be made to laugh […] But not at any cost….

A long way from stereotypes

Photographer Mary Beth Meehan has released a collection of the ‘faces of the forgotten’ in silicon valley (published in French). She’s gone behind the Californian myth to show the images of the local population that are seldom seen. In a region where a basic IT engineer’s salary is from $150-200K per annum, the gap between the poor and the high flyers is staggering. Here you can see the ‘underside of America’ trying to survive in caravans, in a region with countless major international companies. Accurately displaying the deep disillusionment of the region’s poor, Mary Beth Meehan shows the toxic effects of globalization at the local level and questions our choices as a society.

DataOps

The DataOps method features in the major data analytics trends for 2019. It addresses issues facing companies that exploit their data flows – partitioning, data dispersion, security breaches, and recovery. DataOps concerns integrating data management and governance issues into DevOps‘ already known (agile) practices. It is essentially an optimised optimisation. The aim is therefore to make data analysis systems work more efficiently (in terms of speed and accuracy) and to make IT, data and business teams work better together. One of the pillars of this method is to build trust, an essential foundation to enhance the value of your data.

Regional tech centres

Bordeaux is far more than simply the capital of fine wine. With a concentration of hyper-growth start-ups, it also happens to be among the 13 French tech centres accredited on April 3rd. Reflecting the city’s rich and active startup ecosystem, French Tech Bordeaux aims to support a range of national tech programs being implemented across the country. Congratulations!

GoT data!

It is impossible to ignore the final season of Game of Thrones. Dataviz such as wind & words or thronesviz.github.io were already impressive (and a useful way to navigate around the saga). The latest dataviz, which can be seen in the Washington Post, focuses on violence (one of the main themes of the series) – it seems that some fans have enjoyed analysing the death toll in GoT. The page features detailed stats per season, with graphs. Admittedly not the funkiest news, but a serious amount of investigative work.

See you next time on the Internets!

Credits:  
Photo by Christopher Burns on Unsplash
Datayolo  

Author

Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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