Identified Visitors, Unique Visitors, Visitors, Visits, Viewed Pages or downloads are only a small part of it. At first glance, these standard measures seem very similar or even interchangeable, but they all say something different.
The GDPR is a complex and highly-ambitious project – it’s time to step up to defend it! – Top 12 teething troubles 12 months in …
For the fourth year running, AT Internet’s hackathon has been a big success. A look back at our 2019 edition of the Ship-it Day !
Is your analytics data GDPR-compliant one year into the regulation? Here’s a quiz to accompany the guide and get you up to speed with the ins and outs of the regulation.
Here are three types of qualitative analyses that can help boost the measurement and effectiveness of your sales funnel.
Personalisation in the spotlight on Explorer! Comparison periods and custom metrics are being introduced. Many other new features are available this month: default site, new campaign branding, SSO, AT Connect Poool and Kameleoon.
In this article, learn how you can optimise your user analysis in line with Intelligent Tracking Prevention (ITP).
In the third instalment, we delve into the challenges faced by media publishers when they try to monetise their content via the use of paywalls.