Digital analytics industry evolution

The journey to digital analytics 4.0

In the past few decades, web analytics has evolved from a discipline reserved for web pioneers to a now widespread practice and vital source of customer data for companies of all sizes. A continuously developing field, it has expanded and accelerated right alongside the digital world it serves to measure. And Neil Mason has seen it all from the start…


A look back at Ship It Day 2018

For the last 3 years, we’ve held “Ship It Day”: a 24-hour hackathon where the goal is to successfully carry out an innovative project from start to finish. This event is an opportunity for our teams to showcase their talent and creativity through a range of projects that are (more or less) useful for our company and our customers…


GDPR: the zero hour

Feel that buzz in the air? Today’s the big day – the GDPR is finally here! It comes into force today. OK, truthfully, it’s kind of like waking up the day after your birthday when you’re a kid. You expect to feel different, but so far, today feels exactly like yesterday. But after months of questions…


Explorer, behind the scenes: Involving clients in product design

Driven by a strong desire to involve our customers across the entire customer journey, at AT Internet we’ve recently taken a user-centric turn with our product strategy. This means user experience was a particularly important factor when designing the new version of our solution. It wasn’t just a question of creating a tool whose usability and ergonomics were thoughtfully approached…

Explorer digital analytics tool development

Explorer, behind the scenes: From concept to prototype

In 2016, we began undertaking a major initiative: the complete revamping of our exploratory analysis tool, Analyzer NX. Instead of updating the existing tool, we made the choice to build something entirely new from a blank slate. Given the strategic importance of this project, the involvement and support of all AT Internet employees were absolutely vital, from the earliest stages of design…