Here are three types of qualitative analyses that can help boost the measurement and effectiveness of your sales funnel.
Personalisation in the spotlight on Explorer! Comparison periods and custom metrics are being introduced. Many other new features are available this month: default site, new campaign branding, SSO, AT Connect Poool and Kameleoon.
In this article, learn how you can optimise your user analysis in line with Intelligent Tracking Prevention (ITP).
In the third instalment, we delve into the challenges faced by media publishers when they try to monetise their content via the use of paywalls.
All standard metrics in Explorer, enhanced analysis scope in User Insights, Data Query export in AWS, Status Page and AT Connect Trustpilot
In this article, learn how to effectively retain your online audience and significantly reduce visitor churn with your web analytics tool.
The software testing profession is evolving and has many facets. Positions within companies are varied and job titles encompass very different profiles…
Find out how ad blockers work and how AT Internet’s high-performance workaround can help media outlets and online publishers to optimise their web content.
Digital analytics is used to support a wide range of data science projects, and vice versa. J. Bureau, data scientist and head of the data science team, talk about Machine Learning and Analytics.