GDPR: the zero hour

Feel that buzz in the air? Today’s the big day – the GDPR is finally here! It comes into force today. OK, truthfully, it’s kind of like waking up the day after your birthday when you’re a kid. You expect to feel different, but so far, today feels exactly like yesterday. But after months of questions…


Explorer, behind the scenes: Involving clients in product design

Driven by a strong desire to involve our customers across the entire customer journey, at AT Internet we’ve recently taken a user-centric turn with our product strategy. This means user experience was a particularly important factor when designing the new version of our solution. It wasn’t just a question of creating a tool whose usability and ergonomics were thoughtfully approached…

Explorer digital analytics tool development

Explorer, behind the scenes: From concept to prototype

In 2016, we began undertaking a major initiative: the complete revamping of our exploratory analysis tool, Analyzer NX. Instead of updating the existing tool, we made the choice to build something entirely new from a blank slate. Given the strategic importance of this project, the involvement and support of all AT Internet employees were absolutely vital, from the earliest stages of design…