A growing number of companies have embraced big data, and data science now plays a significant role in many organisations. A 2017 study found that 62% of companies use data science on a weekly basis (with 31% using it daily), and that 89% of enterprises have at least one data scientist responsible for applying data science to the business…
Any SEO strategy must keep the long-term in mind and should be based on reliable data. To achieve this, the person in charge of SEO (search engine optimisation) must monitor the latest developments with the Google algorithm and with search engines in general, define performance indicators based on business goals…
We asked several experts from the analytics and digital marketing world to share their forecast of how their field will evolve this year. It’s no big surprise that data privacy is shaping up to be THE big topic in 2018, but it’s not the only subject we’ll see this year… Discover what the weeks and months to come may hold, thanks to these 100% natural predictions, with no added algorithms, made by humans for humans!
82% of decision-makers believe analytics can strongly improve their business activities and processes. This figure illustrates a trend that’s gaining ground with more and more companies: data democratisation.
When redesigning a website, you’ll find yourself asking many questions: What kinds of changes should I make to the site’s design, content and the technology used? What should I keep, and what should I get rid of?
The Analytics Suite 2 was unveiled at this year’s Digital Analytics Forum. This brand-new version of AT Internet’s solution is reinventing the daily routines of analysts, thanks to two main principles: data quality to ensure reliable measurement, and democratisation of analytics to generate insights for all job roles across the company.
Like exercise and grocery shopping, some things in life can be painful and time-consuming, but critical nonetheless. Analytics data quality control often falls into that bucket.
Every year, our Digital Analytics Forum (or DAF for the acronym lovers out there) unites analysts and business users from all industries for a day of innovation and exchanges on major challenges in digital analytics.
Explorer is the latest module that AT Internet has developed for exploratory analysis. A central pillar of the Analytics Suite, this tool makes iterative performance analysis easy. Mélanie Claisse, product manager, tells us more about Explorer’s approach.
Within a company, who can view data from the website or the mobile app? Which departments should have access to which data? Who is responsible for building analytics dashboards?