Part of the problem stopping you from understanding and reaching consumers is that the digital space is becoming increasingly saturated as customers are bombarded with advertisements. It’s now more important than ever to advertise effectively by sending individuals the right message at the right time.
Analytics data usage is being democratised. But companies still have trouble finding experienced candidates who can capably leverage all the power of digital analytics tools. To address this issue, AT Internet has partnered with certain universities and schools specialised in digital…
Averages are an analyst’s best frenemy… Easy and quick to calculate, they indicate trends. While averages can sometimes be useful, they can also be treacherous as they often conceal information. The analyst’s job is to flush out this hidden information…
The Analytics Suite 2 was unveiled at this year’s Digital Analytics Forum. This brand-new version of AT Internet’s solution is reinventing the daily routines of analysts, thanks to two main principles: data quality to ensure reliable measurement, and democratisation of analytics to generate insights for all job roles across the company.
Like exercise and grocery shopping, some things in life can be painful and time-consuming, but critical nonetheless. Analytics data quality control often falls into that bucket.
Explorer is the latest module that AT Internet has developed for exploratory analysis. A central pillar of the Analytics Suite, this tool makes iterative performance analysis easy. Mélanie Claisse, product manager, tells us more about Explorer’s approach.
As a digital analytics solution provider, we rely on collaborative development. This approach, based on continuous exchange and iteration, can take many forms.
Groupe La Poste has multiple public service missions in France: distributing mail 6 days a week across the entire French territory, contributing to town and country planning, transporting and distributing press, and providing accessible banking services to all.
Since 2013, Cedric Ferreira has been AT Internet’s Director of Product Marketing. Today, he’s sharing his thoughts on where AT Internet’s solution stands today, and the major challenges it responds to.