Analytics Tips & Tools


From digital analytics concepts and choosing your tools, to best practices and optimisation… it’s all here.


Mythbusting: How do ad blockers impact web analytics?

The use of ad blockers is constantly growing: 615 million people worldwide use an ad blocker, representing a 30% increase in 2017. This massive usage has its consequences on all professionals in the digital sphere: between 8% and 25% of traffic data can be lost depending on the web analytics tool used and the type of site being measured, as ad blockers prevent the display of ads but can also disable web analytics tracking.