These traps can have different effects, from loss of quality in the product to lower profitability of investments in testing. In any case, these practices can quickly prove counterproductive for companies.
The software tests are an essential link in the continuous integration chain, they may or may not be functional and have very specific characteristics.
44% of French consumers switched over to competitors in 2017 because their shopping experience was not personalised enough.
Benoît Gaillat, e-commerce expert, participated in the interview and shares his vision of web analytics in an e-commerce context.
As the most widely read newspaper in France, Le Monde has adopted an analytics-based approach in its editorial strategy – providing the highest possible quality of content to their readers.
Part 5 looks at another common issue for anyone working in e-commerce – “I do all my reports in Excel”
Continuing our series on the ‘false truths’ of various e-merchants, we look into the misconception that you always need invest heavily in traffic acquisition when piloting an online business.
Who hasn’t fallen prey to password fatigue from time to time? This has not only led to frustration and wasted hours, but also serious security risks.
It’s well known that around 9 out of 10 e-commerce visits result in acquisition costs without generating any ROI…