Identified Visitors, Unique Visitors, Visitors, Visits, Viewed Pages or downloads are only a small part of it. At first glance, these standard measures seem very similar or even interchangeable, but they all say something different.
Here are three types of qualitative analyses that can help boost the measurement and effectiveness of your sales funnel.
In this article, learn how you can optimise your user analysis in line with Intelligent Tracking Prevention (ITP).
In this article, learn how to effectively retain your online audience and significantly reduce visitor churn with your web analytics tool.
Find out how ad blockers work and how AT Internet’s high-performance workaround can help media outlets and online publishers to optimise their web content.
Digital analytics is used to support a wide range of data science projects, and vice versa. J. Bureau, data scientist and head of the data science team, talk about Machine Learning and Analytics.
In 2019, we’ll be hearing from digital agencies who work in close collaboration with brands to help them make the most of their data. Today we’re sitting down with Didier Richaudeau, partner in charge of data activities at Equancy.
A true European success story, OVH’s success is a result of its leadership’s strong strategy with regards to management, organisation, values, and choice of tools to support growth…
According to Gartner, in 2016, 41% of marketers used analytics tools to track mobile audiences. Two years later, the firm designated cross-device analytics as one of six technologies that marketing professionals should closely monitor…