When redesigning a website, you’ll find yourself asking many questions: What kinds of changes should I make to the site’s design, content and the technology used? What should I keep, and what should I get rid of?
Groupe La Poste has multiple public service missions in France: distributing mail 6 days a week across the entire French territory, contributing to town and country planning, transporting and distributing press, and providing accessible banking services to all.
Data analyst Denis Dupouy talks about the challenge of identifying unique visitors across different devices used, and how digital analytics makes it possible to unify measurement across digital platforms and devices (mobile, tablet and desktop).
This week, two more digital analytics professionals give us a look at their companies’ data-related goals and challenges: Michael Vuillaume, head of SEO & web analytics at Le Point news magazine, and Denis Rousseau, digital analytics consultant at Schneider Electric.
What are the challenges related to data and digital analytics at a major daily newspaper? Find out from Marion de Cisternes, who manages digital analytics at Le Parisien, a leading newspaper in France.
In order to best use and interpret your data, you and your teammates need to know how to use your analytics tools. Opt for training – whether individualised or in small groups – over a period of time that’s long enough for you to learn all you need to know
Effective decisions cannot be made without taking all contextual elements into account. Analyse factors that are both directly related to your digital activities.
Don’t hold back with your requirements… A good digital analytics tool will be able to answer your needs. Use 100% of its capabilities. Have you thought about using custom metrics?
Once you’ve gleaned early learnings from your standard metrics, don’t hesitate to look further. When studying a set of data, certain cross-calculations and correlations can generate surprising insights that are completely unexpected but incredibly valuable.