44% of French consumers switched over to competitors in 2017 because their shopping experience was not personalised enough.
Benoît Gaillat, e-commerce expert, participated in the interview and shares his vision of web analytics in an e-commerce context.
As the most widely read newspaper in France, Le Monde has adopted an analytics-based approach in its editorial strategy – providing the highest possible quality of content to their readers.
Part 5 looks at another common issue for anyone working in e-commerce – “I do all my reports in Excel”
Continuing our series on the ‘false truths’ of various e-merchants, we look into the misconception that you always need invest heavily in traffic acquisition when piloting an online business.
Who hasn’t fallen prey to password fatigue from time to time? This has not only led to frustration and wasted hours, but also serious security risks.
It’s well known that around 9 out of 10 e-commerce visits result in acquisition costs without generating any ROI…
Following on from our recent video blog, we interviewed Florian Rieupet, our Product Manager about the ways to boost your customer retention levels.
A list of the main key performance indicators (KPIs) to effectively manage your digital strategy and achieve your objectives.