It’s well known that around 9 out of 10 e-commerce visits result in acquisition costs without generating any…
Following on from our recent video blog on the effects of Ad Blockers, we interviewed Florian Rieupet, Product…
A list of the main key performance indicators (KPIs) to effectively manage your digital strategy and achieve your objectives.
Identified Visitors, Unique Visitors, Visitors, Visits, Viewed Pages or downloads are only a small part of it. At first glance, these standard measures seem very similar or even interchangeable, but they all say something different.
Here are three types of qualitative analyses that can help boost the measurement and effectiveness of your sales funnel.
In this article, learn how you can optimise your user analysis in line with Intelligent Tracking Prevention (ITP).
In this article, learn how to effectively retain your online audience and significantly reduce visitor churn with your web analytics tool.
Find out how ad blockers work and how AT Internet’s high-performance workaround can help media outlets and online publishers to optimise their web content.
Digital analytics is used to support a wide range of data science projects, and vice versa. J. Bureau, data scientist and head of the data science team, talk about Machine Learning and Analytics.