Part 5 looks at another common issue for anyone working in e-commerce – “I do all my reports in Excel”
Continuing our series on the ‘false truths’ of various e-merchants, we look into the misconception that you always need invest heavily in traffic acquisition when piloting an online business.
Who hasn’t fallen prey to password fatigue from time to time? This has not only led to frustration and wasted hours, but also serious security risks.
It’s well known that around 9 out of 10 e-commerce visits result in acquisition costs without generating any ROI…
Following on from our recent video blog, we interviewed Florian Rieupet, our Product Manager about the ways to boost your customer retention levels.
A list of the main key performance indicators (KPIs) to effectively manage your digital strategy and achieve your objectives.
Identified Visitors, Unique Visitors, Visitors, Visits, Viewed Pages or downloads are only a small part of it. At first glance, these standard measures seem very similar or even interchangeable, but they all say something different.
Here are three types of qualitative analyses that can help boost the measurement and effectiveness of your sales funnel.
In this article, learn how you can optimise your user analysis in line with Intelligent Tracking Prevention (ITP).