When people need to find tickets to the most popular sports, theatre and concert events, they turn to TicketLiquidator.com to find them. Ticket Liquidator uses the Analytics Suite 2 to get a reliable view of digital performance in real time…
There are certain metrics we use by default, because everyone understands them, and because they reflect the health of a website rather simply: Visits, Visitors and Page Views. Other complementary metrics then follow, which attest to visitor engagement, such as conversion rate…
The use of ad blockers is constantly growing: 615 million people worldwide use an ad blocker, representing a 30% increase in 2017. This massive usage has its consequences on all professionals in the digital sphere: between 8% and 25% of traffic data can be lost depending on the web analytics tool used and the type of site being measured, as ad blockers prevent the display of ads but can also disable web analytics tracking.
To optimise your e-commerce site and boost turnover, it’s essential to measure and track several KPIs. If you’re an e-retailer, these KPIs will help you track your e-commerce performance on a daily basis. Generally speaking, your KPIs should be mapped to the successive steps a visitor takes in your purchase funnel
4 e-commerce experts share their diverse perspectives on digital analytics’ role in e-retail strategy. Hear the challenges they’ve face related to conversion optimisation, and get recommendations for driving e-commerce performance more efficiently thanks to data.
27% of users abandon their purchases due to a payment process that’s too long or complex. Once visitors have browsed through your catalogue and started adding products to their baskets, they’re about to enter your checkout funnel
When a visitor arrives on your product page, it’s the first sign that the person is engaged and interested in your offerings. And whether the visitor completes his or her purchase journey is directly correlated to the quality of your product page.
A new e-commerce chapter is coming to our blog, inspired by the launch of our newest analysis module entirely dedicated to tracking e-commerce performance. Today and over the next few weeks, we’ll be sharing our vision of what efficient, data-driven e-commerce looks like…
If your data is unreliable, it loses all its value. It’s therefore important to spend a sufficient amount of time verifying your digital analytics solution tagging. Think it’s too technical? Think again!
When redesigning a website, you’ll find yourself asking many questions: What kinds of changes should I make to the site’s design, content and the technology used? What should I keep, and what should I get rid of?