27% of users abandon their purchases due to a payment process that’s too long or complex. Once visitors have browsed through your catalogue and started adding products to their baskets, they’re about to enter your checkout funnel
When a visitor arrives on your product page, it’s the first sign that the person is engaged and interested in your offerings. And whether the visitor completes his or her purchase journey is directly correlated to the quality of your product page.
A new e-commerce chapter is coming to our blog, inspired by the launch of our newest analysis module entirely dedicated to tracking e-commerce performance. Today and over the next few weeks, we’ll be sharing our vision of what efficient, data-driven e-commerce looks like…
If your data is unreliable, it loses all its value. It’s therefore important to spend a sufficient amount of time verifying your digital analytics solution tagging. Think it’s too technical? Think again!
When redesigning a website, you’ll find yourself asking many questions: What kinds of changes should I make to the site’s design, content and the technology used? What should I keep, and what should I get rid of?
Groupe La Poste has multiple public service missions in France: distributing mail 6 days a week across the entire French territory, contributing to town and country planning, transporting and distributing press, and providing accessible banking services to all.
Data analyst Denis Dupouy talks about the challenge of identifying unique visitors across different devices used, and how digital analytics makes it possible to unify measurement across digital platforms and devices (mobile, tablet and desktop).
This week, two more digital analytics professionals give us a look at their companies’ data-related goals and challenges: Michael Vuillaume, head of SEO & web analytics at Le Point news magazine, and Denis Rousseau, digital analytics consultant at Schneider Electric.