On an e-commerce site, your whole product world should be designed for your customer. Merchandising has a strong impact on how users navigate through your site, and therefore on their purchase behaviour.
In the past few decades, web analytics has evolved from a discipline reserved for web pioneers to a now widespread practice and vital source of customer data for companies of all sizes. A continuously developing field, it has expanded and accelerated right alongside the digital world it serves to measure. And Neil Mason has seen it all from the start…
A growing number of companies have embraced big data, and data science now plays a significant role in many organisations. A 2017 study found that 62% of companies use data science on a weekly basis (with 31% using it daily), and that 89% of enterprises have at least one data scientist responsible for applying data science to the business…
We asked several experts from the analytics and digital marketing world to share their forecast of how their field will evolve this year. It’s no big surprise that data privacy is shaping up to be THE big topic in 2018, but it’s not the only subject we’ll see this year… Discover what the weeks and months to come may hold, thanks to these 100% natural predictions, with no added algorithms, made by humans for humans!
How do you know if you’re using your SharePoint intranet efficiently and successfully? Your digital analytics tool can tell you – with numbers. It also holds the keys to understanding your intranet users.
Today we’re hearing from Dr. Sébastien Foucaud, head of data science at Scout 24. After sharing his experience working with diverse types of data with us, he’s back today to talk machine learning.
After working around the globe as an astrophysicist and university professor, Dr. Sébastien Foucaud made his way into the world of data analytics, machine learning and big data technology.
According to a study from NewVantage Partners, big data has become mainstream among Fortune 1000 companies: The majority of companies surveyed (63%) have at least one big data initiative underway, and 70% of these firms consider big data to be “critical” to success.
The decreasing cost of data storage and the arrival of new cloud-based technologies have lowered the barrier to entry for big data projects. Many companies are jumping in, often with the same goal: develop an in-depth understanding of customers to better anticipate and address their needs.
“Digital data provides interesting material for human and social sciences” – Carsten Wilhelm, lecturer and researcher at the University of Upper Alsace
How can analytics data help us understand how digital tools are being used today?