82% of decision-makers believe analytics can strongly improve their business activities and processes. This figure illustrates a trend that’s gaining ground with more and more companies: data democratisation.
Within a company, who can view data from the website or the mobile app? Which departments should have access to which data? Who is responsible for building analytics dashboards?
In part 1 of this article, we covered what the GDPR means for your digital analytics data, notably in terms of personal data and user rights. This week, we’re defining 3 more crucial questions you must consider and understand regarding your digital analytics solution in preparation for the GDPR.
Only 38% of employees say they share insights outside of their own department.1 What’s the reason for this? Which levers can (and should) be pulled to democratise access to analytics data within your company, across all business departments
Are you ready for the European General Data Protection Regulation (GDPR)?
Whether your answer is a confident “Yes” or an anxious “No”, there’s no putting off May 25, 2018 – D-Day for enforcement of the GDPR.
More than 55% of companies use data to make decisions, but only 33% of CEOs say they really trust their data (according to studies from Oxford Economics, SAP & KPMG).
Though data has become an increasingly strategic element for companies, its quality remains a significant challenge for a majority of groups.
Last week we heard from data privacy expert Aurélie Pols on the GDPR’s context and scope, and the definition of personal data. Read on for part 2 of our interview, where Aurélie discusses the GDPR and what it means for digital analytics, transborder data flows, profiling, business strategy and consumer behavior.
In just one year, the European Union’s General Data Protection Regulation (GDPR) will take effect. In light of these upcoming changes, we asked data privacy expert Aurélie Pols to share some insights on this critical piece of legislation
As we saw in part 1 of this article, data can create value by fulfilling the three roles held by money (a unit of measurement, a store of value, and legal tender). But it’s interesting to go further with the analogy by asking ourselves what gives money its power, and what allows it to fulfill these three functions in the best conditions?
Data is unanimously considered to be the fuel of the modern economy. It has the virtue of being in a state of constant growth, and in theory, enables an increasingly clear understanding of the subject it depicts.