Here we are: the GDPR is in force. Dreaded by many companies, and sometimes insufficiently (or not at all) anticipated (only 40% of French companies said they were ready), the regulation came into effect on May 25 of this year.
Feel that buzz in the air? Today’s the big day – the GDPR is finally here! It comes into force today. OK, truthfully, it’s kind of like waking up the day after your birthday when you’re a kid. You expect to feel different, but so far, today feels exactly like yesterday. But after months of questions…
Are businesses ready for the GDPR? Depending on who you listen to, only 6% of companies are GDPR-ready, while other more optimistic figures (nearly 30%) are also being reported. But one thing is clear – the majority of businesses are still not fully prepared for the GDPR, even though the regulation takes effect in a matter of weeks.
82% of decision-makers believe analytics can strongly improve their business activities and processes. This figure illustrates a trend that’s gaining ground with more and more companies: data democratisation.
Within a company, who can view data from the website or the mobile app? Which departments should have access to which data? Who is responsible for building analytics dashboards?
In part 1 of this article, we covered what the GDPR means for your digital analytics data, notably in terms of personal data and user rights. This week, we’re defining 3 more crucial questions you must consider and understand regarding your digital analytics solution in preparation for the GDPR.
Only 38% of employees say they share insights outside of their own department.1 What’s the reason for this? Which levers can (and should) be pulled to democratise access to analytics data within your company, across all business departments
Are you ready for the European General Data Protection Regulation (GDPR)?
Whether your answer is a confident “Yes” or an anxious “No”, there’s no putting off May 25, 2018 – D-Day for enforcement of the GDPR.
More than 55% of companies use data to make decisions, but only 33% of CEOs say they really trust their data (according to studies from Oxford Economics, SAP & KPMG).
Though data has become an increasingly strategic element for companies, its quality remains a significant challenge for a majority of groups.
Last week we heard from data privacy expert Aurélie Pols on the GDPR’s context and scope, and the definition of personal data. Read on for part 2 of our interview, where Aurélie discusses the GDPR and what it means for digital analytics, transborder data flows, profiling, business strategy and consumer behavior.