Attribution analysis enables marketeers to understand how each marketing channel has contributed to the sales effort.
AT Internet recently held its Media Workshop and found out how Dutch advertising agency Ster’s groundbreaking approach to online advertising is making waves in the media…
In the third instalment, we delve into the challenges faced by media publishers when they try to monetise their content via the use of paywalls.
Technology partnerships are a major part of AT Internet’s strategy. Our goal is to offer an Analytics solution…
Personalisation has a major benefit: it reduces marketing costs. As actions are more effectively targeted, they generate fewer costs and are more profitable
Interview of Matthias Bettag, digital analyst and strategic consultant, co-founder of the DA Hub, a series of virtual events sponsored by AT Internet.
For efficient marketing, you need a full picture of how customers interact with your brand across a complex series of touchpoints. Learn the benefits of truly understanding consumer behaviour across your sites and platforms.
Amongst all the data to analyse, measuring the success of your social network activities is certainly the touchiest part to handle. Here are a few tips to help you with your social media analyses…