Imagination, ethics, dataviz and a dream job… A hand-crafted selection of (ir)relevant data, figures and facts to keep you connected to the digital and web analytics world.
Green warning, data politica, digital sociology and transformation… A tasty 3-minute assortment of hand-picked news!
AI, “party” data, breaches and slip ’n slide… It’s time for your catch-up session: a concentrated dose of marketing, digital and data news.
GDPR, podcasts, ROI and mouse-hunting… A short, sweet and totally subjective roundup of numbers, data, and news from all corners of the web to help you catch up on the latest in the digital and web analytics world.
A few years back, the proliferation of “not provided” keywords had a major impact on the relevance of keyword reports available in web analytics tools (read on below). It’s now the Google Search Console’s turn to undergo some seriously detrimental limitations to data reliability.
Imagine you have two strong workhorses headed toward the same goal. Would you choose to hook up your heavy carriage to only one of them and leave the other horse in the stable? Certainly not. A similar example from the digital world: You have two proven tools available to you, which, if combined, can take your digital success to a new level…
Any SEO strategy must keep the long-term in mind and should be based on reliable data. To achieve this, the person in charge of SEO (search engine optimisation) must monitor the latest developments with the Google algorithm and with search engines in general, define performance indicators based on business goals…
Lionel Cherpin, founder of Empirik agency, was kind enough to partake in our interview. Discover his expert opinions on digital analytics.
Given the ever-multiplying number of marketing channels, today’s marketers must be able to tangibly evaluate their investments in each campaign, in order to determine which marketing mix combinations work best.
A growth hacker is a hunter of growth. Growth hackers focus all their efforts on uncovering the rare gem of a (low-cost) action that will trigger rapid, massive and self-powered growth (much like a tsunami – once triggered, it’s propelled by its own momentum).