Any SEO strategy must keep the long-term in mind and should be based on reliable data. To achieve this, the person in charge of SEO (search engine optimisation) must monitor the latest developments with the Google algorithm and with search engines in general, define performance indicators based on business goals…
Lionel Cherpin, founder of Empirik agency, was kind enough to partake in our interview. Discover his expert opinions on digital analytics.
Given the ever-multiplying number of marketing channels, today’s marketers must be able to tangibly evaluate their investments in each campaign, in order to determine which marketing mix combinations work best.
A growth hacker is a hunter of growth. Growth hackers focus all their efforts on uncovering the rare gem of a (low-cost) action that will trigger rapid, massive and self-powered growth (much like a tsunami – once triggered, it’s propelled by its own momentum).
It’s what’s unique and distinctive about the Internet – the ability to liberate and share information. When compared to and combined with other information, your data will only become richer.
Improving a site’s SEO is more like a marathon than a sprint. It’s a long, tedious, and constant struggle. In fact, SEO specialists (people who work on a site’s search engine rankings, either as freelancers or for a given company) must keep an eye on industry news,
Today, social media analytics expert Julian from quintly joins us to share best practices for choosing social media KPIs.