If your data is unreliable, it loses all its value. It’s therefore important to spend a sufficient amount of time verifying your digital analytics solution tagging. Think it’s too technical? Think again!
Tag everything – all pages on your site, and all screens of your mobile apps – to avoid problems down the line with your data analysis due to missing or insufficient information.
The implementation phase is a critical step in a web analytics project. We regularly see web analytics implementations that were disregarded until the very end of a website project and were not adequately tested.
More than just a business buzzword, “Agile” methodology and principles have made their way into many companies’ operations, extending beyond the realm of software development and into marketing, sales and business development activities.
We systematically ask our prospects the following question: “How long did it take you to deploy your Web Analytics solution?” The response, of course, varies depending on the solution used and on the level of accuracy required. However, the following response never ceases to amaze me “We were able to tag more than half of our sites over the period of a few months, and should be able to finish the implementation process in a few months time.”
A tagging error can sometimes have serious repercussions because of the fact that nothing has been measured. As a result you cannot rely on the data that has been gathered. To avoid these problems, you need to test the tag before publishing it.