With mobile apps becoming a part of everyday life for smartphone and tablet users, there’s a large opportunity for businesses to engage their customers and drive more revenue, whether via in-app purchases or via mobile app ad revenue.
If you have a mobile application, you know the efforts that go toward engaging and retaining your users are considerable.
Thanks to the decisively data-driven approach adopted by the sports brand, and with a digital team that covers a wide scope of SEO, traffic management and data science activities, L’Équipe has managed to significantly boost its performance and accelerate growth.
Discover the simple and effective analysis strategy of the Audience team at Le Parisien newspaper to quickly leverage its data analytics.
L’Équipe is the leading daily sport newspaper in France. Across all its platforms combined (websites, mobile sites, and mobile apps), it sees 1.5 billion pageviews per month (figures from 2016).
Web traffic and mobile traffic have swapped places – in other words, 52.7% traffic now comes from mobile (according to a 2016 study from relatia). What are businesses in the press, banking and hospitality industries making of this trend? What mobile analytics strategies have they adopted?
On the heels of our latest benchmark studies on the UK’s top “Shopping” apps and the leading FinTech apps in the US, we’ve published a new benchmark report on the leading e-commerce mobile apps in the United States.
Following our previous benchmark report on the top banking apps in the UK, we’ve released a new benchmark report on the top mobile applications in the UK’s ecommerce and shopping sector, in partnership with Decode Apps, a specialist in mobile application benchmarking and monitoring.
It’s essential to measure your overall performance across different types of devices and digital platforms. Though this step is crucial, a great number of businesses have yet to actually master cross-device measurement and analysis.