Well, it’s official. Mobile has become inescapably vital. Even way back in 2001, during the era of WAP and tiny telephone screens, we were hearing that the mobile Internet was gonna be big.
If you have a mobile application, you know the efforts that go toward engaging and retaining your users are considerable.
Smartphones and tablets have revolutionised how we access information online. To improve the user experience and reduce page load time on mobile devices, the Accelerated Mobile Pages (AMP) Project was born.
Tracking the cross-device user journey is one of the biggest challenges in digital today. This remains a complex issue for many brands, due to gaps in user identification across devices.