Data democratisation is a topic near and dear to our hearts at AT Internet. It’s one of the pillars of our product strategy, and we have long championed the benefits of democratising data throughout organisations. The analytics data visualisation technologies we’ve created are a great example – these tools make it possible for users who aren’t necessarily web-analytics-savvy to access and make the most of their data. The formula is simple: intuitiveness, minimalist design, streamlined UX, and quick access to the most relevant information. For us, it’s critical to help users work autonomously, easily decipher their data, and extract useful insights.

Starting 20 November 2018, AT Internet users will notice a significant update to the Dashboards tool for creating and sharing web analytics dashboards. These changes – which are visual for the most part – will make the Dashboards interface more streamlined and modern, helping it to integrate more naturally with the Analytics Suite 2.

This update also includes certain new features to make dashboard creation and data democratisation even easier. Here are our 3 favourite new features:


50 templates for custom tracking

Using a template to kickstart dashboard creation is the first step in customising your KPI tracking. To effectively customise a web analytics dashboard, you must first know which objectives you’re trying to achieve, as well as the scope of your analysis: traffic and acquisition, marketing campaigns, e-commerce conversions, SEO, paid search, social networks, technical site performance monitoring, etc.


The new version of the Dashboards tool features a library of 50+ turnkey data set templates to help you get started easily with creating a dashboard. Choice of template include common analyses such as sources, content, geolocation and more… and all templates are compatible with multisite reporting.


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Play with your data!

Data sets are the central element when creating your web analytics dashboard. By combining different data sets, you can build relevant KPIs (for example: the conversion rate in a specific geographic area for a certain category of your e-commerce site). It’s simple to view, work and play with your data sets directly in our dashboard interface:


Our data set editor has gotten a usability makeover: it’s now much easier to select items (dimensions, metrics, segments), and the preview is integrated directly in the editor: you no longer need to go back to your dashboard to preview your data!


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One dashboard for a multi-site view

Your scope of analysis can greatly differ depending on your company and your business. If you’re the analytics manager for a large media group, for example, you need to be able to track the entirety of your digital assets (in one place, if possible): sites for each press title, TV station and/or radio station. A unified view, all within the same dashboard, is therefore essential for quick decision-making (so you don’t have to check performance of each individual site!).


A new site selector in the Dashboards tool lets you aggregate real-time data from several different sites and apps and display it all in a single dashboard. Going from a single-site view to a multi-site view is now super simple and quick!


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These new features will be automatically available when working with your dashboards – no action is required on your end, and you don’t need to make any changes to your existing dashboards.


We’d love to hear your thoughts and comments on these new features – please use the feedback button in the interface:


Product Marketing Manager Having studied marketing, Mélanie has worn the product manager hat at AT Internet for nearly 10 years. She is responsible for introducing innovative dataviz products while keeping the user-centric approach front and centre.

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