Once you’ve gleaned early learnings from your standard metrics, don’t hesitate to look further. When studying a set of data, certain cross-calculations and correlations can generate surprising insights that are completely unexpected but incredibly valuable. Your digital analytics tool doesn’t only serve to study past performance – it is also meant to help you discover new business opportunities (think consumer interests and affinities, bottlenecks in conversion funnels, and so much more).
Beyond a simple knack for numbers, the digital analyst has a different way of thinking about data that can help us discover new insights, solve problems and identify new opportunities.
Download the white paper, “A Day in the Life of a Digital Analyst”, from Jim Sterne, digital analytics expert & co-founder and chairman of the Digital Analytics Association
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