Don’t hold back with your requirements… A good digital analytics tool will be able to answer your needs. Use 100% of its capabilities. Have you thought about using custom metrics? Or integrating API URLs into your CRM? What about analysing visitor cohorts? An analytics solution’s features exist, because they respond to specific business needs. So explore them, test them, and don’t miss out on insights that are within your reach!
Analysts generally use just 15% of an analytics solution’s full potential.
Jim Sterne, digital analytics expert & co-founder and chairman of the Digital Analytics Association
Learn more in the white paper: “A Day in the Life of a Digital Analyst”