It’s important to understand the specific behaviours generated by mobile usage and contexts, notably by taking a “task-centric” approach, which focuses on individual tasks accomplished on a mobile device. By zooming in on the details of each event occurring on a mobile screen, task-centric analysis enables you to better understand how your users are behaving, and what their expectations are.
“Mobile is much more than just a channel – it’s a revolution […] We’re now referring to ‘mobile moments’ in certain contexts.”
Thomas Husson, vice president and principal analyst at Forrester Research, Inc.
To learn more, read the article “Tips for measuring mobile using a new “task-centric” approach”