It’s important to understand the specific behaviours generated by mobile usage and contexts, notably by taking a “task-centric” approach, which focuses on individual tasks accomplished on a mobile device. By zooming in on the details of each event occurring on a mobile screen, task-centric analysis enables you to better understand how your users are behaving, and what their expectations are.


“Mobile is much more than just a channel – it’s a revolution […] We’re now referring to ‘mobile moments’ in certain contexts.”

Thomas Husson, vice president and principal analyst at Forrester Research, Inc.

To learn more, read the article “Tips for measuring mobile using a new “task-centric” approach


Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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