It’s essential to measure your overall performance across different types of devices and digital platforms. Though this step is crucial, a great number of businesses have yet to actually master cross-device measurement and analysis. By putting your performance across devices into perspective, you can obtain a truly holistic view of your digital activity. Your analytics tool must be sufficiently comprehensive and robust to support this, otherwise you’ll have no choice but to work with fragmented and siloed analyses. Your analytics tool should offer metrics and performance indicators that are calculated using the same reference base, so that you can measure consistently across web and mobile.


38% of marketers use a mobile analytics solution, and a little more than half have not identified key performance indicators to measure progress against their objectives.

Source: Forrester Research study, 2016

Download the study from Forrester: “Make the Most of Analytics to Meet Your Mobile Objectives


Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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