It’s what’s unique and distinctive about the Internet – the ability to liberate and share information. When compared to and combined with other information, your data will only become richer. Cross-calculate your data for a wider, deeper view, and exponentially multiply your data’s potential… Use APIs to export, exchange, and combine your analytics data into and with your systems for CRM, BI, emailing, testing, CMS, and more. The possibilities are endless…
APIs are like male and female plugs allowing software to share data and functionalities.
Source: FaberNovel 2012
Get greater insights into this topic in this blog article: “Free up the APIs for an open Internet!”