Rule #16: Humans, at the heart of it all

No matter how great your digital analytics tool is, it will never be better than a human’s comprehension and keen judgment. As technologies advance and develop promising automation capabilities, user expectations are becoming even more sophisticated – and this is where human analysis becomes necessary and unique. A digital analyst’s expertise in interpreting information and putting it into context is therefore more vital than ever.


The man-machine dichotomy is not “either-or.” It is unequivocally “both-and”.

Source: Deloitte – 2016 Analytics Trends

Discover more trends in the report “Analytics Trends 2016 – The next evolution

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