No matter how great your digital analytics tool is, it will never be better than a human’s comprehension and keen judgment. As technologies advance and develop promising automation capabilities, user expectations are becoming even more sophisticated – and this is where human analysis becomes necessary and unique. A digital analyst’s expertise in interpreting information and putting it into context is therefore more vital than ever.


The man-machine dichotomy is not “either-or.” It is unequivocally “both-and”.

Source: Deloitte – 2016 Analytics Trends

Discover more trends in the report “Analytics Trends 2016 – The next evolution


Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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