Rule #17: Democratise your analytics, but stay in control

All roles within a company are affected by digital analytics! By democratising the usage of data in your organisation, you’ll be able to respond to the ever-growing, ever-diversifying demand for data. You’ll also help instil a true data-driven culture among your peers. As a greater number of stakeholders begin using data within a company, digital analysts must navigate this transformation efficiently by managing the collection, quality and sharing of data – and remaining the guarantor of data accuracy and usage.


It is no longer possible for chief marketing officers (CMOs) to be experts only in branding and ad placement. […] They must also be customer analytics experts. The same is true for the chief HR, supply chain and financial roles in most industries.

Ian Bertram, Gartner

Learn more on this topic in the article “The keys to democratising analytics

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