In order to best use and interpret your data, you and your teammates need to know how to use your analytics tools. Opt for training – whether individualised or in small groups – over a period of time that’s long enough for you to learn all you need to know. If you’re a digital analyst, take an instructive approach when helping and guiding your colleagues, and focus on best practices.

Each employee should be trained on data analysis and interpretation. As such, employees are more at ease with data interpretation, and know which methods to employ to analyse and act accordingly.

Source: AT Internet blog, 2015

Read the full article: “10 signs your company is ‘data-driven


Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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