Be extremely meticulous and stringent about protecting your users’ data and privacy. Get to know the requirements and obligations that apply to your business regarding liability and data collection, processing and access. Remember: When choosing your digital analytics solution, you’re also entrusting partial responsibility of your data to your service provider.

Finding a trustworthy partner to balance legal risk with economic data opportunities is a challenge in digital analytics.

Aurélie Pols, international data privacy expert

Go further on the topic with this white paper: “Data privacy: Understanding privacy principles and ensuring compliance”


Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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