Be extremely meticulous and stringent about protecting your users’ data and privacy. Get to know the requirements and obligations that apply to your business regarding liability and data collection, processing and access. Remember: When choosing your digital analytics solution, you’re also entrusting partial responsibility of your data to your service provider.
Finding a trustworthy partner to balance legal risk with economic data opportunities is a challenge in digital analytics.
Aurélie Pols, international data privacy expert
Go further on the topic with this white paper: “Data privacy: Understanding privacy principles and ensuring compliance”