Certain decisions are much more pivotal than others – and your choice of digital analytics solution is one of them. Beyond just studying the functional scope, be sure to also examine aspects that are often overlooked when choosing a tool: the ability to test it before committing, access to support and dedicated assistance, hosting, hidden costs, and privacy issues, just to name a few… When committing to a digital analytics partner, be sure to choose the right one! (And if we can help you choose, just let us know 😉 )
CHECKLIST:
– Can I test the solution first?
– Will I have access to support services and/or individual assistance?
– Does my digital analytics tool comply with current data privacy legislation?
– What service levels (SLAs) are being offered?
Source: AT Internet blog, 2014
Learn more: Read the article “12 essential criteria to help you choose your web analytics solution”
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