Above all else, it’s the quality of your data that matters most. If your data is lacking in quality, your analyses will be skewed. When starting a new analytics project, focus first and foremost on accurate implementation. Take the necessary time to test your tags and ensure the complete integrity of your data. By guaranteeing the reliability and accuracy of your analytics data, you’ll also earn support and trust from other stakeholders within your company: Beyond quality data analysis and accurate decision-making, it’s your credibility that’s at stake.

84% of organisations plan to make data quality management a priority in 2016.

Source: Experian Marketing Services/Dynamics Market 2015

To learn more, download the study from Experian Marketing Services


Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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