Above all else, it’s the quality of your data that matters most. If your data is lacking in quality, your analyses will be skewed. When starting a new analytics project, focus first and foremost on accurate implementation. Take the necessary time to test your tags and ensure the complete integrity of your data. By guaranteeing the reliability and accuracy of your analytics data, you’ll also earn support and trust from other stakeholders within your company: Beyond quality data analysis and accurate decision-making, it’s your credibility that’s at stake.
84% of organisations plan to make data quality management a priority in 2016.
Source: Experian Marketing Services/Dynamics Market 2015
To learn more, download the study from Experian Marketing Services