You know you must communicate your data in the clearest, most comprehensible way. The problem? Not all your colleagues are analytics specialists. You’ve got to deal with diverse groups of people with different job roles, objectives, work cultures, and level of savvy… The solution? Build a story around your data.
DATA STORYTELLING TIPS:
– Paint the context around your analysis
– Adapt your language to your audience
– Use as many visuals as possible
– Build scenarios around the sequence of events, and put forth hypotheses about the impact of the numbers
Source: AT Internet blog, 2015
Read the full article, “Data Storytelling, or the art of making numbers talk”
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