Be mindful in how you structure and lay out your reports and dashboards. Above all else, put yourself in the shoes of the person who will be viewing this data. To make your reporting clear, understandable and easy to interpret, look no further than basic graphic design principles – choose the right colours, fonts, proportions, visuals, and icons. Another key piece of advice: Select graphs that are best adapted to your analyses to facilitate interpretation.

If your dashboard’s design and UX have been well thought out, 50% of the work is already done.

Source: AT Internet blog, 2016

For more tips, check out our series on data visualisation.


Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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