With 36,000 visitors from 86 countries, this mini digital universe gathered major companies and key speakers around cutting-edge topics during two non-stop days. The figures alone are enough to make your head spin, but what was truly remarkable was the incredible creativity and means invested in each booth.

Creativity and extravagance were definitely the key words for this 2014 edition: some booths were 30 feet long, while others featured huge wall screens, Magic Waterfall water logos, hundreds of devices on display, and more.

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As a French leader, AT Internet was not to be missed with a 6-meter-tall blue booth:

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Data, customization and user-centric strategy were probably the most-spoken words during these two days, whether by content providers, programmatic ad solutions, DMPs, or others. But this year, the elephant in the room was the issue of privacy, and how to allow advanced and innovative digital endeavors within “clean data” limits. As said Denelle Dixon-Thayer, Mozilla’s senior vice-president of business and legal affairs, “Trust comes from transparency, and we have to re-empower the user.”

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DA Blog Editorial Team AT Internet’s editorial team and a diverse group of blog contributors work together to bring you insightful articles about digital analytics. Have feedback for us, or ideas to share? Want to see more on a certain topic? Get in touch!

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