Acquisition, content, monetisation and loyalty… which key metrics and indicators should you follow when you analyse the performance of your press or media site? Here is a (non-exhaustive) list of the main key performance indicators (KPIs) to effectively manage your digital strategy and achieve your objectives.

Infographie KPI media

Find all this data in AT Internet’s web analytics tools for media, press sites and content publishers.


Digital analytics tactics for media groups - Guide
Author

Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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