More than 55% of companies use data to make decisions, but only 33% of CEOs say they really trust their data (according to studies from Oxford Economics, SAP & KPMG).

Though data has become an increasingly strategic element for companies, its quality remains a significant challenge for a majority of groups. Bad decisions – based on bad data – have a direct impact on business performance. To ensure top-quality digital analytics data at your company, get to know the 5 dimensions of data quality (from our latest guide), explained in the infographic below.


Infographic 5 keys to Data Quaty in Digital AnalyticsDownload our free guide: “Data Quality in Digital Analytics: The 5 Key Dimensions“.

Data Quality in Digital Analytics

Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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