More than 55% of companies use data to make decisions, but only 33% of CEOs say they really trust their data (according to studies from Oxford Economics, SAP & KPMG).
Though data has become an increasingly strategic element for companies, its quality remains a significant challenge for a majority of groups. Bad decisions – based on bad data – have a direct impact on business performance. To ensure top-quality digital analytics data at your company, get to know the 5 dimensions of data quality (from our latest guide), explained in the infographic below.
Download our free guide: “Data Quality in Digital Analytics: The 5 Key Dimensions“.