Interview Democratisation du Digital Analytics

Within a company, who can view data from the website or the mobile app? Which departments should have access to which data? Who is responsible for building analytics dashboards? Do all analysts need access to data mining tools?… Clémence Noizat, AT Internet product manager, explains why access to data must be controlled in the first place in order to secure the entire data value chain.

Why does analytics governance require strict management of access rights?

By only giving users access to the data they need, you accomplish two things. First, you limit the chances of sensitive data being leaked (both internally and externally). Second, you help your teams save precious time, as they’ll no longer need to dig through masses of data that are merely accessible and available. Implementing a system of analytics data governance requires efficient access right management. It’s therefore essential to be able to rely on a tool offering advanced options for customising user rights.

How does AT Internet’s solution respond to this crucial need for efficient access rights governance?

In the Analytics Suite, the Access Rights tool offers a super flexible solution for everyday management of access rights. You can rapidly launch and roll out an access rights system that’s adapted to your company, thanks to predefined roles according to privileges that users should have, as well as their level of analytics skill: admins, business users, analysts, developers, or data scientists. Users will therefore have access to applications in the Analytics Suite that are most relevant to them. You can go even further in customising your access rights system by completely adapting it to your company’s functional structure. For example, you can control with great precision which groups of users have access to which data, all within a defined scope.

What other types of features make it easy to manage access?

It’s very easy to grant rights to a new arrival in a given department, for example, thanks to user groups. And vice-versa – if one of your colleagues leaves the company, you can remove his/her access rights with just one click. The interface for managing these access rights also gives an overview of all your websites and apps, all your users and user groups, and all Analytics Suite applications to which you have access. Beware of analytics solutions that limit the number of users who can have access. To save money, companies sometimes create shared accounts via standard login information. Not only do these kinds of solutions lack the option for relevant and personalised access, but they also create opportunities for huge gaps in security, since the login information usually remains active, even if someone on the team leaves. AT Internet’s Analytics Suite offers an unlimited number of user accounts.

To learn more about analytics data governance, download our guide, Democratising Digital Analytics.

Photo by Brendan Church on Unsplash

Democratising Digital Analytics

Editorial Manager. Bernard is responsible for the content strategy of the AT Internet brand. He has almost 10 years’ experience in technical and marketing writing in the Software industry. A word specialist, Bernard’s job sees him working on many different mediums including blogs, white papers, interviews, business cases, press, infographics, videos etc. His specialist fields? Marketing and digital analytics content of course!

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