Keep calm: ‘not-provided’ soon at 100%

Keep calm: ‘not-provided’ soon at 100%

Blog post originally published on September, 27th 2013.

The time has come! Google’s ‘not provided’ is set to reach 100%… Google cites data security reasons, but no-one is naive enough not to see the American giant’s wish of imposing its fee-paying advertising model. We have already published several different articles on the subject. Over the last few days, many professionals from the SEO sector (Abondance, Web Rank Info, Search Engine Land) have also assessed the damage.

An unlevel playing field means that humour and derision remain the only weapons… Here are some small creations as a sort of survival kit, to bring the smile back on your face (despite everything), whilst trying condemn a very difficult situation at the same time… It is very unlikely that this will change anything, but at least we will have tried.

The films which inspired us:

Full-metal-racket The-ranking-dead

Goodbye-SEO Few-More-dollars

Adwords-Now Silence-of-SEO

We could have continued like this for ages, but our job is Analytics. Other famous titles also sprung to mind:

  • Gone with the ‘not provided’
  • The day after SEO
  • Billion dollar Baby
  • (Don’t be) The Evil dead
  • Keywords: without a trace
  • Kill Bill (& SEO)

Or with other self-explanatory titles:

  • Into the Wild
  • The Dark Knight rises
  • There will be blood
  • Dial M for Murder
  • The Hustler
  • The Intouchables
  • Lost

And the “Keep calm” series:

keep calm and - keep-calm-and-pay-for-clicks


Your suggestions and graphic designer talents are welcome. And well, if this doesn’t make Google budge, it will have made us laugh at least…

Latest! It seems that Bing is also about to encrypt its keywords, meaning that an alternative to Google is likely to disappear… To be continued, but in the meantime, keep calm!




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    October 1, 2013 at 1:54 pm

    LOL this is fun… and unfortunatelly right.
    Keywords have also desappeared from Google Webmaster Tools! :-(

    Where are we going?

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    October 16, 2013 at 1:24 pm

    Google algorithm has always been a twisted logic for internet marketers.

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